5 By journalistic strategy we understand the "conjunct of political, journalistic and entrepreneur objectives and definitions that combined give the media a profile of its own". That is to say, they are definitions and practical actions that locate a media in the socio cultural context, give it an identity, a function in the scene of communications and a situation in the market of information. Cf. Eduardo Santa Cruz, Modelos y estrategias de la prensa escrita en procesos de modernizaci? Chile siglo XX, Documentos de trabajo, Santiago, Centro de Investigaciones Sociales, Universidad Arcis, 1996, 4.
