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Delorme, D. E. & Reid, L. N. (1999). Moviegoers' experiences and interpretations of products in fi lms revisited. Journal of Advertising, 28(2), 1-30. Retrieved March 6, 2004, from http://weblinks3.epnet.com/citation.asp?tb=1&_ug=dbs+buh+sid+33E64EB3%2DB13D