<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
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<journal-meta>
<journal-id>1413-0580</journal-id>
<journal-title><![CDATA[Estudos Sociedade e Agricultura]]></journal-title>
<abbrev-journal-title><![CDATA[Estud.soc.agric.]]></abbrev-journal-title>
<issn>1413-0580</issn>
<publisher>
<publisher-name><![CDATA[Universidade Federal Rural do Rio de Janeiro]]></publisher-name>
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<article-meta>
<article-id>S1413-05802010000100001</article-id>
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<article-title xml:lang="en"><![CDATA[Labeling as precaution: the release of RR soy and the regulation of transgenics in Brazil]]></article-title>
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<contrib contrib-type="author">
<name>
<surname><![CDATA[Lenzi]]></surname>
<given-names><![CDATA[Cristiano Luis]]></given-names>
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<aff id="A">
<institution><![CDATA[,  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
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<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2010</year>
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<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2010</year>
</pub-date>
<volume>5</volume>
<numero>se</numero>
<fpage>0</fpage>
<lpage>0</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_arttext&amp;pid=S1413-05802010000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_abstract&amp;pid=S1413-05802010000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_pdf&amp;pid=S1413-05802010000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[This paper presents an analysis of the conflict involving the release of Roundup Ready (RR) soy in Brazil from what is called a story-line of labeling. The aim is to assess the resources and strategies used by two discursive alliances existing in the conflict to legitimize their position in the political arena in the process of release of transgenics. The work examined statements and arguments that permeated the debate on the issue in the country at different times and used the case involving the release of RR soy as a reference for the analysis. The text aims to show that these discourses have very different assumptions about labeling and its relation to issues involving the principle of substantial equivalence, science, risk and nutritional safety.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[labeling]]></kwd>
<kwd lng="en"><![CDATA[GMOs]]></kwd>
<kwd lng="en"><![CDATA[precaution]]></kwd>
<kwd lng="en"><![CDATA[discourse]]></kwd>
<kwd lng="en"><![CDATA[conflict]]></kwd>
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</front><body><![CDATA[  <font size="2" face="Verdana, Geneva, sans-serif">     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="4"><b>Labeling as precaution:   the release of RR soy and the regulation of transgenics in Brazil</b></font></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><b>Cristiano Luis Lenzi</b><a href="#_ftn1" name="_ftnref1"><b><sup>1</sup></b></a></p>     <p>Translated   by Celina   de Castro Frade    <br>   Translation   from <b>Estudos Sociedade e Agricultura</b>, Rio de Janeiro, vol. 18 no. 1, p. 220-255, Abril 2010.</p>     <p>&nbsp;</p>     <p>&nbsp;</p> <hr size="1" noshade>     <p><b>ABSTRACT</b></p>     ]]></body>
<body><![CDATA[<p>This   paper presents an analysis of the conflict involving the release of Roundup   Ready (RR) soy in Brazil from what is called a story-line of labeling. The aim   is to assess the resources and strategies used by two discursive alliances   existing in the conflict to legitimize their position in the political arena in   the process of release of transgenics. The work examined statements and   arguments that permeated the debate on the issue in the   country at different times and used the case involving the release of RR soy as   a reference for the analysis. The text aims to show that these discourses have   very different assumptions about labeling and its relation to issues involving   the principle of substantial equivalence, science, risk and nutritional safety.</p>     <p><b>Key   words</b>: labeling- GMOs- precaution- discourse-   conflict.</p> <hr size="1" noshade>     <p>&nbsp;</p>     <p>&nbsp;</p>     <blockquote>       <p>"When     I presented this project [labeling], I did not intend to define all the policy     about transgenics in Brazil. (…). Obviously, it was not only a matter of     consumer's choice, it was based on the principle of precaution (…).     (Representative Fernando Gabeira). "   </p>    <p>"The     government has not decided for labeling because it thinks it is dangerous. The     government has decided for labeling because it thinks it is the consumer's     right to know if the product he is consuming is a transgenic product (Bresser     Pereira, former Science and Technology - S&amp;T - Minister).</p>       <p>For the last six or seven     years, by regulating transgenics, the governors and even the scientific     community have, all the time, committed themselves to the idea that the     consumer would be ensured his/her right to information so as he/she could then     perform his/her legitimate right to eat or not to eat. All these promises, as     we know, have not been fulfilled. The real truth is that, in the end, there has     never been so far any labeling for transgenic products in Brazil" (Luiz Eduardo R. de Carvalho - former president of the Brazilian Society of Food     Science and Technology). </p> </blockquote>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Introduction</b></font></p>     ]]></body>
<body><![CDATA[<p>In the   last decade, a growing number of countries started to implement policies for   transgenics labeling. Moreover, in addition to labeling itself, conflicts and   tensions usually resulted from this kind of policy became very common in these   countries. For the companies, labeling is a key element in the product's   marketing policy and tends to be seen as directly influencing consumer's   decisions. On the other hand, for environmentalists, labeling tends to be seen   as a space of symbolic struggle and a means of reaching a better regulation of   these products. Due to this, it seems natural that labeling constitutes itself   an important space for the struggles that seek to define the commerce of genetically   modified organisms (GMO). </p>     <p>In this   paper we will make an attempt to discuss the development of this conflict in Brazil in different moments with reference to RR soy. The conflict is discussed from what   we call a storyline of labeling. This represents the axe through which the   various structuring issues of conflict over labeling present themselves in the   Brazilian case. To discuss these issues, we will make use of an interpretive   analysis of the political process. Under this approach, politics is seen as a   continuous process of discursive struggle for the definition of social and   political problems.</p>     <p>The key   issue for the interpretive political analysis is how the political issue is   being conceptualized or framed in the political debate (FISCHER, 2003).    Hajer's (1995) concept of story-line is a way of examining the frames embedded   in such conflicts. In <i>The Politics of Environmental Discourses</i>, the   author shows that storylines "are devices through which actors are positioned,   and through which   specific ideas of "blame" and "responsibility",   and of "urgency" and  "responsible behaviour" are   attributed"  (HAJER, 1995:65).  Under an environmental controversy, says the   author, the discursive elements are presented as "narratives on social reality   through which elements from many different domains are combined and that   provide actors with a set of symbolic references that suggest a common   understanding" (HAJER,   1995: 62). The labeling storyline is formed by two discursive alliances: a) the   discursive alliance of labeling and b) the discursive analysis of substantial   equivalence. Such discourses display different assumptions on labeling and its   relation with issues involving the principle of substantial equivalence,   labeling, science, risk and consumer's choice (see <a href="#tab1">Table 1</a>). The other part of   the study aims at examining these differences.</p>     <p>&nbsp;</p>     <p><a name="tab1"></a></p>     <p align="center"><img src="/img/revistas/s_esaa/v5nse/a01tab1.jpg"></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Labeling   risks: the release of commercial RR soy and the conflict over labeling</b></font></p>     <p>Differently   from the discussion about the use of Risk Analysis (RA) in the release of RR   soy, the debate on labeling seemed to offer a more consensual picture for the   GMO critics and supporters in Brazil.  After all, since the beginning,   representatives of CTNBio and the government   seemed favorable, at least in discourse, to labeling. But if there is an   apparent consensus for labeling GM products, why did labeling raise such an   intense conflict between the government and civil society groups? </p>     ]]></body>
<body><![CDATA[<p>Firstly,   it is worth considering that since the beginning of CTNBio, organizations such   as Institute of Consumer Protection (in Portuguese,IDEC) and Greenpeace have   not seen any serious commitment of the biosafety commissions to labeling   policy. In 1996, IDEC sent various requests to the commission, including the creation   of a labeling policy, without any answer. That is why this organization   separated from the biosafety commission in 1997. This lack of interest was   based on the own limits of responsibility that the CTNBio members assigned to   the commission in its role to implement a labeling policy.  For Esper   Cavalheiro, former president of CTNBio: "The labeling issue transcends CTNBio   legal responsibilities as it involves issues related to consumer's protection   and so it is related to the Consumer Protection Code". For Leila Oda, labeling   is "more a political issue than a technical one".  So, as far as CTNBio was   seen as a scientific commission, labeling itself, as a "political" project, was   seen as something strange to the commission, which shows that the issues involved   the labeling of GMO products were not regarded as CTNBio own responsibility.</p>     <p>Moreover,   the release of soy growing, as it seems, would lead to a gradual and automatic   commercial release of the product. The approval occurred, on the other hand, without   the government presenting any specific labeling program for the GMOs, resulting   in an immediate reaction from civil society organizations. In the public civil   lawsuit brought against the government and CTNBio, IDEC claimed then that   before analyzing and issuing a conclusive technical opinion to Monsanto's   request, the government should regulate the "norms of <i>food safety, trade and     labeling. Without it, it cannot evaluate any request</i>" [our emphasis] (IDEC,   2008). We could assume that the release for the growing would wait for further   studies to confirm the safety of soy. However, this assumption was constantly   denied by CTNBio and the government, which started to see risk analysis (RA) as   a satisfactory means to evaluate the risks linked to RR soy. If the safety of   soy had already been confirmed by RA, what would be the obstruction to release   it commercially afterwards?</p>     <p>The   import of transgenic soy proved itself another important issue for the   development of the conflict. This launched a shadow of doubts on the real   intentions of the government or on its capacity to conduct the regulation of   transgenics in the country. One should remember that both S&amp;T Ministry and   CTNBio did not take any measures to reverse what had happened and even tried to   inform the resistance to the fact in regard the regulatory policy which was   being implemented.</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Labeling   safety: defending the consumer's right in the absence of danger</b></font></p>     <p>In the   conflict about transgenic labeling, the alliance of discursive equivalence   shows a position that can be found in other countries. In the USA, for example,   the  <i>Biotechnology Industry Organization </i>(BIO) has informed that it is   in favor of the consumer's right though, at the same time, was against   compulsory labeling because it consider it could confuse consumers (KLINTMAN,   2002). In Brazil, it was not uncommon that members of the government, CTNBio   and the food industry become favorable to the consumer's right, but it was not   uncommon either to present arguments to invalidate the implementation of   specific labeling for the GM products.<a href="#_ftn2" name="_ftnref2" ><sup>2</sup></a> To analyze this ambivalence, we need to examine the different arguments   generally shown to invalidate transgenic labeling. </p>     <p>Different   reasons are usually claimed for not labeling transgenics. The economic costs   associated with labeling are usually presented as a way to reject a specific   labeling system for these products. Once labeling can raise the GMOs' prices,   the economic benefits associated with them could be made void for the consumer.   This could happen, particularly if the costs were enough to enable the offer of   such products in the market. Another argument is based on the thesis that   labeling would also involve an arbitrary distinction among "substantially   equivalent" products. This argument unfolds into a general approach which   claims that, once GM and conventional products display equivalent nutritional   proprieties, there would be no legal grounds for justifying their labeling.   Therefore, if there is no scientific or legal grounds to differentiate GM and conventional products, labeling could create   "guilt by association". Products would be considered more dangerous though   presenting themselves, in terms of safety, similar to the others.</p>     <p>It is   also claimed that labeling tends to be confused, erroneous and irrelevant even   when its information is considered correct. An American scientist contrary to   labeling says that, for example, "even a message that is accurate, in the   narrowest sense, can mislead and confuse consumers if it is irrelevant,   unintelligible, or so craftily selected that it provides inadequate or biased   information" (MILLER <i>apud</i> KLINTMAN, 2002:74). Finally, the   supporters of non-labeling also based on the impossibility of evaluating the   levels of transgenesis showing the technical and scientific impossibilities to   reach this goal.</p>     <p>In the   Brazilian conflict, there were not few moments in which the arguments for   discrediting labeling were presented. In spite of, in discourse, they were for   consumer's right, it was not uncommon representatives of the government, CTNBio   and the food industry help to promote some of these arguments which are just   used to discredit a specific labeling system for the GM products. The thesis of   Bresser-Pereira and CTNBio that soy was a "substantially equivalent" product,   for example, is the basis of the Federal Drug Administration (FDA) discourse in   the United States of America (USA) for exactly not labeling these products.<a href="#_ftn3" name="_ftnref3" ><sup>3</sup></a> In 1999, after justice enforced the need to conduct a specific labeling policy   for the GM products, various arguments contrary to labeling were raised again   in public hearings. It was expressed, for example, by representative Luciano   Pizzato who showed that, in the absence of scientific facts about the risks of   transgenic soy, labeling would be incoherent (PIZATO, 2000: 17). So, although the rejection of labeling has not   always been evident in the discursive alliance of equivalence, the criticism to   its irrationality always proves itself in a present aspect in this discourse.</p>     <p>Their   proponents accuse the informative inconsistency provided by labeling and its   little validity to promote consumer's rational choice. In the former, it will   be based on the classificatory arbitrariness   that labeling establishes among "substantially equivalent" products. For representative   Conf&uacute;cio Moura, the labeling bill introduced by representative Gabeira in 1999,   which foresaw the labeling of the GM products, looks controversial "because the   countries, particularly the USA, find it discriminatory the placement of   specific labeling". Labeling also would be inconsistent by the "difficulties of   indicating the ingredients and the sub-products in food composition".   Therefore, for the representative, "labeling would be a very difficult and   discriminatory way for certain products" (MOURA, 2001: 12). </p>     ]]></body>
<body><![CDATA[<p>It is   possible to notice in these extracts how the principle of substantial   equivalence was used to invalidate the need for labeling. When the former   president of CTNBio, Dr. Barreto de Castro, says that, not being identified the   risks of soy, it would be irrelevant the requirement for labeling, he is also   using in his discourse the principle of substantial equivalence since the risks   of soy were examined out of the assumptions of such principle. And so does   Bresser-Pereira, former S&amp;T Minister, by saying that, in the case of soy,   "there is no substantial change of the product" and that the "product is   exactly the same"<a href="#_ftn4" name="_ftnref4" ><sup>4</sup></a> This principle plays a key role in the conflict about labeling in Brazil and   evidences that the assumptions used by CTNBio to guide its decision for the   commercial release resulted in direct implications for the debate on labeling   in the country.</p>     <p>It is   this principle that, somehow also sustains the accusations of discrimination.   Because discrimination guides itself on the accusation that labeling would be   making equivalent things become different. This accusation will happen in both   ways.  Firstly, the discrimination is seen as existing in the comparison that   can be made with other transgenic products, but not agricultural ones.<a href="#_ftn5" name="_ftnref5" ><sup>5</sup></a> The second type of discrimination is seen as associated with the type of   communication provided for labeling itself. The refusal of the food industry to   incorporate specific labeling for the GM products in the conflict was justified by the possible distorted communication   that labeling would be about to produce. As informed by the Brazilian   Association of Food Industry (in Portuguese, Abia) legal director, "[the   labeling requirement] is in force, but it is not incorporated because industry   does not want to associate its brand with an alert, as if it was something   dangerous" (Abia Legal Director <i>apud </i>IDEC, 2008c). One concern that will   also be present in the bill of the legislative decree n. 90, 2007, of   representative K&aacute;tia Abreu, informing that the label to be placed in the   products "refers to the idea of attention and care and can result in the   population's suspicion about products which had already been evaluated and considered   safe by the <i>National Technical Commission of Biosafety</i> (CTNBio), thus jeopardizing the insertion of these products in the market [our emphasis] (Abreu <i>apud </i>BRASIL, 2007).<a href="#_ftn6" name="_ftnref6" ><sup>6</sup></a></p>     <p>Some of   these statements about the discrimination do not inform, however, where would   be the communicative distortion they affirm to exist. Some arguments lead to   thinking that, regardless how labeling presents itself, it will always lead   unequivocally to consumer's irrationality. These criticisms do not always   object to whether the message provided by labeling is true or false. They   simply object to labeling by the simple irrational effect it can produce.   Therefore, the "fear" and "suspicion" that it may create to consumers are seen as not having any valid scientific grounds for the consumer's decision-making. </p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Labeling   as precaution: consumer's choice, autonomy and environmental safety</b></font></p>     <p>We can   imagine many reasons through which people can get interested in labeling. The   main reason takes us to the role of labeling in the process of consumer's   choice. Labeling enables people to make choices as from questions associated   with cultural prohibitions (vegetarianism and animal well-being) and health   risks so as to articulate their consumption choices with their lifestyle. In   this case, by offering a series of information associated with consumer's   values, labeling can serve as a means to allow them   to make autonomous choices. The discursive alliance of labeling has been based on arguments close to this one to justify the labeling of these products.</p>     <p>It is   worth noticing that labeling was seen, at first, involving a kind of   precaution.  The liaison between labeling and precaution will be shown in this   alliance in two distinct forms. One of them happens for a strategic reason when   this discourse mentions the use of labeling as a means of postponing the   release of soy and as a means of promoting protective effects with this action.   In 2001, when Gabeira's  labeling bill served as a basis for a initial   discussion on labeling in the country, the representative informs that "it was   not only a matter of consumer's choice, it was based on the principle of   precaution". Thus, he found it "necessary to postpone a little the process of entrance of transgenics in Brazil" (GABEIRA, 2001: 02).</p>     <p>The   decision of judge Antonio Souza Prudente in the civil lawsuit brought by IDEC   and Greenpeace reveals a similar vision to the one precaution and labeling are   also seen as interlinked. In this document, he points out that "The simple   labeling of transgenic products is insufficient to fulfill the efficacy of the   principle of prevention (…)" (PRUDENTE, 2000: 41). Although considered   insufficient, labeling is seen here as an essential part of the principle. The   judge mentions the insufficiency of labeling to apply the principle of   prevention because it seeks exactly to establish a correlation between labeling   and Environmental Impact Assessment (EIA) as a means of applying precaution.   And following the same viewpoint, Lynn Silver, of the same organization, claims   that "labeling is indispensable for the identification in the future of the   adverse effects that may eventually arise after the introduction of the   products". For her, "besides being the consumer's right, labeling is an   essential tool for the control of unexpected effects as to human or even animal health" (SILVER, 2001: 25). </p>     <p>The   relation between labeling and precaution is not always recognized as to the way   the latter is usually expressed. Instead of absolute prohibition, precaution   can be understood as enabling a wide range of measures that not always result   in a prohibition of this kind. Precaution, as shown (WHITESIDE, 2006), may   imply the need to implement permanent guard as, in many cases, it is not   possible to reach an immediate decision about the safety of the products.   Therefore, the more relevant contemporary measures in the field of transgenic labeling, imposing a compulsory   labeling on all these products in the EU, have come out in a moment when it is   recognized that the idea of precaution would require labeling and traceability   of new products (WHITESIDE, 2006). The decision on opening space for corrective   measures in the future is the core of the precaution policy and is this sense that, as seen before, is assigned to labeling by organizations such as IDEC.</p>     <p>The   labeling alliance has also been supported by a legal argument and another one   of moral character to approve the specific GMO labeling. The legal argument is   based on the thesis that consumer's legislation would be in favor of labeling.   Judge Souza Prudente's decision was basically based on this argument, In the civil lawsuit brought  by IDEC, the judge affirms that: </p> </font>     ]]></body>
<body><![CDATA[<blockquote>       <p><font size="2" face="Verdana, Geneva, sans-serif">"If it is undeniable that, in     accordance with article 6, II and II, the consumer has the basic right to     adequate and clear information, with correct specification of the     characteristics, quality and risks presented, among other data, it is always     right that only these data will provide for the adequate consumer's right of     choice, also guaranteed by the Consumer Protection Code" (PRUDENTE, 2000).</font></p> </blockquote> <font size="2" face="Verdana, Geneva, sans-serif">     <p>Organizations such as   Greenpeace and IDEC also saw in these rights a basic legal condition to justify   the labeling of the GM products. However, this legal interpretation was put in   doubt in another moment of the conflict. It was challenged by the decision of   judge Selene Maria de Almeida on 25 February 2002 that issued an injunction   that authorized the growing and commerce of Roundup Ready (RR) soy. The judge's   decision, however, suspended judge Souza Prudente's decision and, this way,   contradicted the interpretation which informs that the Consumer Protection Code   would be enough to require the specific labeling of these products. This   judge's decision is emblematic once it breaks with the usual interpretation   that says that consumer's legislation would provide for the legal grounds to require the labeling of GM products.<a href="#_ftn7" name="_ftnref7"><sup>7</sup></a></p>     <p>While the requirement of   fulfilling EIAs was complied in the environmental legislation, the labeling   requirement, in return, sought compliance in the consumer's legislation. This   shows that, while the environmental legislation is clearer about the requirement   of fulfilling EIAs for innovations that may result in some kind of impact for   the environment, it is much less precise for the requirement of GMO labeling.   In this process, the labeling requirement was at the mercy of the   interpretation of the Consumer Protection Code and the way it can be   interpreted to require the specific labeling for these products. While labeling   supporters have seen in the consumer's legislation strong grounds to require   labeling, representatives of the food industry have interpreted this   legislation in their behalf. The reason for this contradiction seems to lie in   the fact that, although consumer's legislation seems to provide a reason for   labeling, the same legislation was not made to deal with the challenges   associated with GM products. It provides for a similar legal standard for both   conventional and GM products. The critics may argue that, once legislation   provides for a legal standard to justify labeling for both GM and conventional   products, then it would justify labeling of the former ones. But this argument   is mistaken on a key point. The supporters of non-labeling do not defend the   absolute non-labeling. What they, in fact, defend is that transgenics are   submitted to the same labeling as the other products. The "non-labeling"   represents this. As long as GM and conventional products are seen as   "equivalent" in terms of risk, what they wish is that transgenic products are   then labeled as conventional products. They defend that the consumer's   legislation should be interpreted equally for both conventional and transgenic   products once these products can be classified as "substantially equivalent".   This implies the use of a single labeling standard for the products. What also implies the impossibility of differentiating the GMO products from the others.<a href="#_ftn8" name="_ftnref8"><sup>8</sup></a></p>     <p>The moral argument presented by   the alliance of precaution leads us to the idea of autonomy.<a href="#_ftn9" name="_ftnref9"><sup>9</sup></a> Not only does   this discourse not assume that consumers can guide their choices through risks,   considering these choices as a right, but it also assumes that these choices   can happen beyond reasons involving safety.  For the groups who defend labeling   in Brazil, safety was therefore just one of the important reasons but not the   only one. In the civil lawsuit brought by IDEC, it informs that labeling has   its right for factors which transcend a mere question of safety and then states   that: "This data [gene of animal or vegetal species] is indispensable for the   consumer perform his/her right of choice considering also allergenic,   religious, cultural aspects" (IDEC <i>apud </i>PRUDENTE, 2000). This cultural   view will be evident in the dispute over the scientific or the ideological   character of precaution. As long as labeling has been associated with   consumer's autonomy, its absence has been considered an attempt of his/her manipulation.</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Between   consumer's autonomy and manipulation: the ideological conflict about GMO   labeling</b></font></p>     <p>Under   the precaution discourse, the defense of consumer's choice and autonomy is   associated with a view of his/her empowerment based on the consumer as an   "economic person" who, by means of market tools, can now fulfill his/her   choices. In this view, the consumer is sovereign and plays a predominant role   in the way society's resources are allocated.<a href="#_ftn10" name="_ftnref10" ><sup>10</sup></a> The relevance given to labeling therefore is not only associated with the   defense of consumer's choice but also with the influence that this choice can   imply for the production and commerce of GM products. Labeling is seen as a   means through which consumers can make their choices but can also, due to the   same responsibility, reject these products. By doing so, consumers can   subsequently influence the economic process more broadly. Non-labeling has been   seen as a threat to consumer's autonomy as in its absence consumers can reveal confused beliefs about what they are consuming.<a href="#_ftn11" name="_ftnref11" ><sup>11</sup></a></p>     <p>Part of   this confusion in consumer's information lies in the beliefs that they hold on governmental   regulation. In the absence of labeling information of the products, consumers   may belief they are not consuming GM products. The absence of labeling can make   consumers conclude therefore that, by not having labeling, the products are not   "GM products". This concern is expressed in the Brazilian case in the words of   a representative when he says that the ‘transgenic products in Argentina are being consumed here indirectly and without us knowing what we are consuming".   This leads to "a disrespect to the consumer who should be at least informed   that they are transgenics products" (GRAND&Atilde;O, 1999). Gabeira also points out   that, once Brazil has been importing GM food, it would be "necessary that such   food had an indication for consumers" because this process suggests that "Brazil continues to consume various types of genetically modified food without being aware   of this" (GABEIRA, 2001). These remarks suggest that people should be consuming   GM products not because they are in favor of them but simply because they are   not aware they are consuming them.</p>     <p>Under   the discourse of equivalence, the consumer is forbidden to choose between these   types of products, at least while labeling for transgenics tend to be   unqualified. After all, arguing against labeling or suggesting its irrelevance   is to stand oneself against the possibility of the consumer's making this type   of choice.<a href="#_ftn12" name="_ftnref12" ><sup>12</sup></a> So the discourse of equivalence involves, as we shall see next, a kind of   political paternalism which exempts the consumer from the responsibility of   decision making. According to this viewpoint, the process of rational choice is   assigned to the entities and organizations which are considered more liable to   take decisions on these matters. In the discourse of equivalence, the   "consumer's right" was generally interpreted as right to information about food   safety. What shows a consensus in this alliance is the assumption that, in   terms of safety, there is no difference between transgenic and conventional   soy. The acceptance of labeling became, in the beginning, a merely political   issue to comply with the consumer's right. This position claims then that the   communication provided by labeling should be   a scientific communication strictly related to scientific facts. It also   assumes that this scientific information is restricted to issues on food nutritional   safety. These assumptions reflect the various lines which rule the American   policy on labeling. So, we shall briefly examine some aspects of this policy and move to examine how these assumptions are reflected in the Brazilian case.</p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>The   policy of substantial equivalence: non-labeling as conventional labeling</b></font></p>     <p>The   FDA policy in the USA claims that information on label is useful for the   consumer only when it brings information on the food nutritional basis and on   its implications to consumer's health. As pointed out by Pariza: "This position   does not recognize a consumer's "right to know" simply for the sake   "knowing", nor does it recognize a manufacturer's "right to   inform" simply for the sake of "informing."(PARIZA, 2007:07). The FDA   policy requires information when and only such information is important to   issues involving product safety and consumer. But as long as, for the FDA, GM   food is not even more or less safer than conventional food, this body does not   require specific labeling for these products (STREIFFER   and RUBEL, 2008).<a href="#_ftn13" name="_ftnref13" ><sup>13</sup></a> Under this perspective, it does not fall on labeling to express economic or   cultural issues or any kind of information but strictly issues on food safety.   If GM products do not endanger public health, transgenic labeling does not   bring any useful information to the consumer. So labeling is seen as involving an arbitrary separation of "substantially equivalent" products.</p>     <p>The   discourse of equivalence in Brazil reflects the lines of the American   regulatory policy in many aspects. For example, when Bresser-Pereira declares   that the government policy would follow the European policy, he also affirms   that "in the case of soy, (…) there is no   substantial change of the product- the product is exactly the same (…), the   grain is exactly the same, undistinguishable" (BRESSER-PEREIRA, 1999). In this   extract, the former minister was already aligning himself with the American   policy. By saying that "there is no substantial change of the product" and that   the "the product is exactly the same", Bresser-Pereira endorses the assumption   of the substantial equivalence which is the basis of the non-labeling policy in   the USA. The view of the former CTNBio, Esper Cavalheiro, on labeling also   reflects the assumptions of the American standard, through which labeling   should concentrate in the food nutritional components. Labeling, he says, "of   any product should provide precise and correct information about the   nutritional and compositional characteristics so as to ensure the consumer's   free choice" (CAVALHEIRO, 2001). This shows that S&amp;T and CTNBio started to   defend labeling as from a precept that is exactly used for not labeling the GMO   products in countries such as the USA. </p>     <p>Moreover,   in the release period of RR soy, Bresser-Pereira (1999) also informed that "the   American position was the same as Embrapa's". This statement can be regarded as   a recognition that some governmental bodies were already aligned with the   American standpoint for non-labeling GM products. And in the lack of any   judicial decision in the period, it is possible to assume that they remained   faithful to the precept of substantial equivalence. This position, in turn,   contrasts with Bresser-Pereira's information when he says that "the Minister of   Justice and I took the President of the Republic the position that we should   have the European type labeling, which informs, whenever necessary, that the   product contains a genetically modified product." (BRESSER-PEREIRA, 1999). The   European policy for GM products could be, in this period, more different from   the American policy in many aspects, but as far as labeling is concerned, it   was "substantially equivalent". Whiteside (2006: 24) points out that "before   1997, EU regulations- like those in the United States - pertained only to the   premarket testing of GMOs. <i>It was assumed that once GMOs producers and     various regulatory authorities concluded products were safe, then they were     safe, period</i>" [our emphasis]. The European position was, therefore, the same as the American position.</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Defending   the consumer from him/herself: political paternalism and the deficit of   laypeople's knowledge</b></font></p>     <p>In the   Brazilian case, non-labeling is justified as being based on consumer's "fears"   and "suspicions". It is regarded as a way of correcting mistakes and   misunderstandings that consumers themselves can make as to their consumption   decisions. This is a typically paternalistic vision. It is assumed that   non-labeling is based on the benefit of the consumer himself/herself. It would   be a way to defend the consumer against his/her limitations in order to make the right choices in situations like these.</p>     <p>Paternalism   is not something easily to be defined. Some definitions consider it as a   restriction to an agent's freedom in favor of his/her own benefit. Other   definitions emphasize the reasons through which this same intervention is made.   Gerald Dworkin defines paternalism as the "interference with a person's liberty   of action justified by reasons referring exclusively to the welfare, good,   happiness, needs, interests, or values of the person being coerced" (DWORKIN <i>apud </i>GERT and CULVER, 1976: 45). So, paternalism can be understood as an interference   of an agent's freedom of actions for the sake of his/her well-being.<a href="#_ftn14" name="_ftnref14" ><sup>14</sup></a> Following a   legal interpretation of the conflict in the Brazilian case, this paternalism   primarily expresses itself from a legal viewpoint. It emerges when it is   suggested that CTNBio decisions should be followed assigning it almost absolute powers in its decisions.</p> </font>     <blockquote>       ]]></body>
<body><![CDATA[<p><font size="2" face="Verdana, Geneva, sans-serif">"The law, by determining the     regulatory limit, grants full compliance with the principle of precaution,     followed in the biodiversity convention. The lack of scientific certainty     cannot postpone the enforcement of norms, of rules. Automatically, by     determining this process, this regulatory logic, creating a high level     technical-scientific collegiate body to decide on whether the existence of risk     or not, we are complying with the precepts of precaution."  (Jos&eacute; Silvino <i>apud </i>CESARINO, 2006: 103).<a href="#_ftn15" name="_ftnref15" ><sup>15</sup></a></font></p> </blockquote> <font size="2" face="Verdana, Geneva, sans-serif">     <p>And so,   says the same technician, "if there is no risk, it [soy] will be treated as the   common ones and goes to the vigilant bodies that originally have common   authority for the common ones" (Jos&eacute; Silvino <i>apud </i>CESARINO, 2006: 103).   This argument summarizes the vision of the discourse of equivalence: for   equivalent products, equivalent labeling. It is also worth noticing that, in   this case, non-labeling (or conventional labeling) implies a situation in which it would be "complying with the precepts of precaution". </p>     <p>The   idea that CTNBio is supported by law and that therefore its authority should be   fully respected does not correspond to the existing differences between the   knowledge based on CTNBio decision and the critics who rejected it. This   paternalism expresses itself whenever the actors in favor of the release try to   convince their interlocutors of their false beliefs about transgenic processes.   In this case, the most important is not to know whether the public assigned all   decisions to CTNBio or not but rather whether  is this approval would be based    on the public's own knowledge. Or else, as pointed out by Streiffer and Rubel   (2008) in the American case, paternalism implies that the public would assign   FDA the decision if "it was well-informed" as it is assumed that if "were people   better informed, they would change their preference, thereby giving hypothetical consent to the delegation" (STREIFFER AND RUBEL, 2008:31). </p>     <p>Take   the case of CTNBio president for an example of this case. When asked about the   relation of trust between the public and the regulatory agencies, Walter Colli,   on a debate held by the Research Support Foundation of State of S&atilde;o Paulo (in Portuguese,   Fapesp) on 10 May 2008, answered the question involving labeling and the relation of trust between scientists and laypeople as follows:</p> </font>     <blockquote>       <p><font size="2" face="Verdana, Geneva, sans-serif">"When you eat organics, you     are eating Bacillus and you are eating this gene, the same thing! Then the only     thing I want is that you understand what a scientist is saying, that's all. If     [you are] for or against, it is the same thing as being <i>corinthiano</i> or <i>palmeirense</i>,     I am <i>corinthiano</i>. What am I going to do?" (COLLI, 2008: 34)</font></p> </blockquote> <font size="2" face="Verdana, Geneva, sans-serif">     <p>CTNBio   president's answer was not restricted to this, but this was the point of his   argument: transgenic and organic products are even similar in certain   circumstances. It is surprising then how government representatives, CTNBio,   industries and the political sector try to demonstrate the equivalence of both   GM and conventional products since this equivalence is kept away from the   principle that rules the transgenic labeling policies in various countries,   which assume the existence of the non-equivalence of these products. The   public's suspicious concerning the scientists is seen as the result of some   information deficit and the central interest then is to make the other   understand "what the scientist is saying". In this case, the aim is to make the   public understand that transgenics are not so much different from conventional   products and that, for this same reason, there is no reason for concern. It is   assumed that if people were better informed, they would agree with CTNBio decisions.</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>GMO   Traceability and segregation: elements of an environmental utopia?</b></font></p>     <p>To   conclude this analysis, it is important to discuss one last issue: the way the   traceability and segregation systems have been incorporated to the debate.   Smith and Phillips (2002) make a distinction between systems of identity of   preservation, segregation and traceability that help us to understand the   Brazilian conflict in some points. As claimed by the authors, segregation can   be seen as a "a regulatory tool that is required for variety approval and   commercial release of grain and oilseed varieties that could enter the supply   chain and create the potential for serious health hazards" (SMITH and   PHILLIPS, 2002: 31). Segregation occurs where, for food safety measures, there   is a concern about the mixture of the segregated product in relation to all   other products. This segregation can be summarized as follows: "systems of IPPM   are used to capture premium, and segregation is used to ensure food safety"   (SMITH and PHILLIPS, 2002:31). The system of traceability leads us to the same   question. Smith and Phillips (2002) argue that traceability systems are used   when "unacceptable bacteria levels or intolerable levels of pesticide or   chemical residues need to be quickly and completely removed from store shelves.   Traceability systems allow for retailers and the supply chain to identify the   source of contamination and thereby initiate procedures to remedy the   situation" (SMITH and PHILLIPS, 2002:31). Thus, EU sees traceability as   providing for "a "safety network" that would allow vigilance on unforeseen adverse effects" (EU <i>apud </i>SMITH and PHILLIPS, 2002: 32).</p>     ]]></body>
<body><![CDATA[<p>This   makes us understand why concerns about the systems of segregation and   traceability have been away from government sectors, CTNBio and the industry.   These systems are nothing less than the result of a policy of food safety for   certain products that present a not well known risk level. Therefore, if   transgenic soy is seen as presenting a safety level equivalent to the   conventional soy- what the alliance of equivalence has been defending during   all the conflict- what would be the reason for the implementation of such kind   of systems in Brazil? Insisting in these systems would be incoherent when it is   said that the GM product is completely safe and when it is claimed that   labeling is a simple political issue and not a safety one. It will not be then   a coincidence to examine that, in over 10 years of conflict, the government,   CTNBio and the industry sectors have not offered any detailed program for the   segregation and traceability of GM products. The creation of systems of food   safety with these characteristics has been supported by environmentalists and particularly organizations such as IDEC and Greenpeace. </p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Final   remarks</b></font></p>     <p>The   Brazilian conflict about labeling evidences how this issue can be interpreted   distinctively depending on which side one is. For supporters, it has been   associated with environmental safety and values which transcend the simple   consumer's right. It has been also associated, as seen, with the principle of   precaution and the creation of a system of food safety involving segregation   and traceability. This stance has been confronted with the one offered by the   government, CTNBio and the industry. Not only did the arguments presented by   these actors give some doubtful support to "consumer's right" suggesting many   times that this could be complied with conventional labeling, but they were   also based on the principle of substantial equivalence which, in other   countries, is used precisely to invalidate the requirement of specific labeling   for GMOs. The principle of "substantial equivalence" is on the basis of many of   the arguments that reject GMO labeling. However, the labeling of GM products   assumes a gap with this principle once these policies are based on the   assumption that such products are not substantially   equivalent. Among the countries with specific labeling legislation, the only   aspect in common is the almost generalized conviction that GM products, as   Greure e Rao (2007:52) point out, "are no substantially equivalent to their   conventional counterparts". In these   countries, labeling is seen as compulsory because it is known that "consumers   should be informed of the novel traits and properties of the food products in   order to make informed decisions (GREURE and RAO, 2007:52). The application of   the principle of substantial equivalence is therefore ineffective to support a   transgenic labeling policy. The principle invalidates a basic assumption of the   GMO labeling policy which informs that these products are different from the   others and that, for this same reason, also deserve a different treatment. It   is this difference that provided for the creation of the Biosafety Law in the   country and the own creation of CTMBio which, ironically, turned out to treat RR soy as an equivalent product as the others.</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>References</b></font></p>     <!-- ref --><p>ANBIO. Report   on the commercial approval of transgenic soy in Brazil. Available at &lt;<a href="http://www.anbio.org.br/not&iacute;cias/relat&oacute;rio.htm" target="_blank">http://www.anbio.org.br/not&iacute;cias/relat&oacute;rio.htm</a>&gt; on 23/7/2008.    </p>     <!-- ref --><p>BICK,   L&eacute;o F. Public Hearing n. 2036/05, held by the Commission of Environment and   Sustainable Development on non-labeling products sales in Brazilian   supermarkets. Held on 08/12/2005.    </p>     ]]></body>
<body><![CDATA[<!-- ref --><p>BRESSER-PEREIRA, Luiz C. <i>Alimentos   transg&ecirc;nicos e biosseguran&ccedil;a</i>. Available at &lt;<a href="http://www.bresserpereira.org.br/view.asp?cod=596" target="_blank">http://www.bresserpereira.org.br/view.asp?cod=596</a>&gt; on 02/03/2008.     </p>     <!-- ref --><p>BRESSER-PEREIRA,   Luiz C. Public Hearing 053/99, held by the Commission of Consumer Rights,   Environment and Minorities.  Debate on the authorization of transgenic food for   production and consuming in the country.  autoriza&ccedil;&atilde;o para produ&ccedil;&atilde;o e   consumo de alimentos transg&ecirc;nicos no pa&iacute;s. Held on 16/6/99.    </p>     <!-- ref --><p>CASTRO,   Luiz A. B. de. Public Hearing 0927/00, held by the Commission of Consumer   Rights, Environment and Minorities. Held on 13/9/2000.    </p>     <!-- ref --><p>CASTRO,   Luiz A. B. de. Public Hearing n. 0927/00, held by the Commission of Consumer Rights,   Environment and Minorities. Discussion on the labeling of transgenic products.   Held on 13/9/2000.    </p>     <!-- ref --><p>CAVALHEIRO,   Casper. Transg&ecirc;nicos: sociedade precisa de informa&ccedil;&atilde;o para decidir. <i>Jornal     da ANBio</i>, 1 (4), 2001, pp. 01.     </p>     ]]></body>
<body><![CDATA[<!-- ref --><p>CESARINO, L.M.C. N. <i>Acendendo   as luzes da ci&ecirc;ncia para iluminar as luzes do progresso</i>. Thesis (Master's Degree). Programa de P&oacute;s-Gradua&ccedil;&atilde;o em Antropologia Social. Universidade de Bras&iacute;lia, Bras&iacute;lia, 2006.    </p>     <!-- ref --><p>CEZAR, F. G. <i>Previs&otilde;es sobre   tecnologias: pressupostos epistemol&oacute;gicos na an&aacute;lise de risco da soja   transg&ecirc;nica</i>. Disserta&ccedil;&atilde;o (Mestrado) - Departamento de Filosofia, Universidade de Bras&iacute;lia, Bras&iacute;lia, 2003.    </p>     <!-- ref --><p>CHRISTOFOROU, Theofanis. Genetically   modified organisms in European Union law. <i>In</i>: SADELEER, Nicolas de (ed.) <i>Implementing the precautionary principle. Approaches from the Nordic     Countries, EU and USA</i>. UK: Earthscan, 2007, pp. 197-228.     </p>     <!-- ref --><p>COLLI,   Walter. Transg&ecirc;nicos e m&iacute;dia. Transcription of the debate between Walter Colli   and Herton Escobar. Held on 10/5/2008. Available at &lt;<a href="http://www.revista. pesquisa.fapesp.br/pdf/revolu&ccedil;&atilde;o_genomica/ colli.pdf" target="_blank">http://www.revista. pesquisa.fapesp.br/pdf/revolu&ccedil;&atilde;o_genomica/ colli.pdf</a>&gt;on 04/4/2008.    </p>     <!-- ref --><p>DEGNAN,   Fred H. Biotechnology and the food label. <i>In</i>: WEIRICH, Paul. <i>Labeling     genetically modified food</i>. New York: Oxford University Press, 2007, pp.   17-31.    </p>     ]]></body>
<body><![CDATA[<!-- ref --><p>FISCHER,   Frank. <i>Reframing public policy</i>: discursive politics and deliberative   practices. Nova York: Oxford University Press, 2003.    </p>     <!-- ref --><p>GABEIRA,   Fernando. Public Hearing n. 000565/01. Special Commission - PL No. 2905/97 - <i>Genetically     modified food</i>. Held on 19/6/2001, pp. 1-24.    </p>     <!-- ref --><p>GABEIRA,   Fernando. Public Hearing n. 0533/99, held by the Commission of Consumer Rights,   Environment and Minorities. Debate on the authorization of transgenic food for   production and consuming in the country. Hold on 16/6/1999.    </p>     <!-- ref --><p>GERT,   Bernard e CULVER, Charles M. Paternalistic behavior. <i>Philosophy and Public     Affairs</i>, 6 (1), 1976, pp.45-57.    </p>     <!-- ref --><p>GREURE,   G. P. and RAO, S. R. A review of international labelling policies of   genetically modified food to evaluate India's Proposed Rule. <i>AgBioForum</i>, 10   (1), 2007, pp. 45-57.     </p>     ]]></body>
<body><![CDATA[<!-- ref --><p>GUIVANT, Julia S. A governan&ccedil;a   dos riscos e os desafios para a redefini&ccedil;&atilde;o da arena p&uacute;blica no Brasil. <i>In: </i>Centro   de Gest&atilde;o e Estudos Estrat&eacute;gicos<i>. Ci&ecirc;ncia, Tecnologia e Sociedade</i>. Bras&iacute;lia:   CGEE, 2005, pp. 47-85.    </p>     <p>GUTHMAN,   Julie. Eating risk. The politics of labeling genetically engineered foods. <i>In</i>:   SCHURMAN, Rachel <i>et al. Engineering trouble. Biotechnology and its     discontents</i>. Berkeley: University of California Press, 2003, 130-151.</p>     <!-- ref --><p>HAJER,   Maarten. <i>The politics of environmental discourse</i>: <i>ecological     modernization and policy process</i>. Oxford: Clarendon Press, 1995.    </p>     <!-- ref --><p>IDEC. <i>Alimentos transg&ecirc;nicos: a posi&ccedil;&atilde;o do IDEC</i>. Available at &lt;<a href="http://www.aao.org.br/jornal07.pdf" target="_blank">http://www.aao.org.br/jornal07.pdf</a>.&gt; on 15/3/2008a.    </p>     <!-- ref --><p>IDEC. <i>Transg&ecirc;nicos</i>. Available   at &lt;<a href="http://www.idec.org.br/files/" target="_blank">http://www.IDEC.org.br/files/relat&oacute;rio_transg&ecirc;nicos.doc</a>.&gt; on 13/11/2008b.    </p>     <!-- ref --><p>IDEC. <i>IDEC contesta   declara&ccedil;&otilde;es da Abia</i>. Available at &lt;<a href="http://www.IDEC.org.br/emacao.asp?id=854" target="_blank">http://www.IDEC.org.br/emacao.asp?id=854</a>.&gt; on 07.11.2008c.    </p>     <!-- ref --><p>JACOBS,   Michael. <i>Green economy</i>. London: Pluto Press, 1991.    </p>     <!-- ref --><p>KLINTMAN,   Mikael. The genetically modified (GMO) food labeling controversy: ideological   and epistemic crossovers. <i>Social studies of science</i>, 32 (1), 2002,   pp.71-91.    </p>     <!-- ref --><p>MOURA,   Conf&uacute;cio. Public Hearing n. 000565/01, held by th Commission of Consumer,   Rights, Environment and Minorities. Discussion on the projec of law no. 2905 under   review by the Special Commission. Held on 19/06/2001, 01-24.    </p>     <!-- ref --><p>ODA, Leila M. Presidenta da   CTNBio fala sobre a rotulagem dos transg&ecirc;nicos. on 12/11/08.    </p>     <!-- ref --><p>ODA, Leila M. Para presidente   da CTNBio, Leila Oda, &eacute; inevit&aacute;vel a entrada de transg&ecirc;nicos e a rotulagem dos   produtos &eacute; a garantia do consumidor. Story published on the   newspaper <i>Valor Econ&ocirc;mico</i>, 5 June 2000. Available at   &lt;<a href="http://www.agrisustent&aacute;vel.com/trans/dialoda.htm" target="_blank">http://www.agrisustent&aacute;vel.com/trans/dialoda.htm</a>.&gt; on 10/4/2008.    </p>     <!-- ref --><p>PARIZA,   Michael W. A scientific perspective on labeling genetically modified food. <i>In: </i>WEIRICH, Paul. <i>Labeling genetically modified food</i>. New York: Oxford University Press, 2007, pp. 03-09.    </p>     <!-- ref --><p>PIZZATO,   Luciano. Public Hearing n. 0927/00, held by the Commission of Consumer Rights,   Environment and Minorities. Discussion on the labeling of transgenic products.   Held on 13/9/2000, pp. 01-59.    </p>     <!-- ref --><p>PRUDENTE,   Antonio S. Transg&ecirc;nicos: decision on public civil lawsuit. Decision on   26/6/2000. Available at &lt;<a href="http://jus2.uol.com.br/pecas/texto.asp?id=337" target="_blank">http://jus2.uol.com.br/pecas/texto.asp?id=337</a>&gt;on    11/2/2009, pp. 1-62.    </p>     <!-- ref --><p>RUBEL,   A. and STREIFFER, R. Respecting the autonomy of European and American consumer:   defending positive labels on GMO Foods. <i>Journal of Agricultural and     Environmental Ethics</i>, 18 (1), 2005, pp. 75-84.    </p>     <!-- ref --><p>SILVER,   Lynn. Public Hearing n. 001019/01, held by the Commission of Consumer's   Rights, Environment and Minorities. Held on 27/9/2001.    </p>     <!-- ref --><p>SILVER,   Lynn. Debate. <i>In: </i>SOARES, Francisco de A. P. (org.). <i>Anais do     semin&aacute;rio</i>. A sociedade frente &agrave; biotecnologia e os produtos transg&ecirc;nicos. Bras&iacute;lia: Confea, 1999, pp. 47-53.    </p>     <!-- ref --><p>SMITH,   Stuart and PHILLIPS, Peter W. B. Product differentiation alternatives: identity   preservation, segregation and traceability. <i>AgBioForum</i>, 5(2), 2002, pp: 30-42.    </p>     <!-- ref --><p>STREIFFER,   Robert e RUBEL, Alan. <i>Democratic principles and mandatory labeling of     genetically engineered food</i>. Available at &lt;<a href="http://www.tccouncil.org/reports/ Streifferand Rubel%20GELabeling.pdf" target="_blank">http://www.tccouncil.org/reports/Streifferand Rubel%20GELabeling.pdf</a>.&gt; on 10/4/2008.    </p>     <!-- ref --><p>STREIFFER,   Robert and RUBEL, Alan. Genetically engineered animals and the ethics of food labeling. <i>In: </i>WEIRICH, Paul. <i>Labeling genetically   modified food</i>. Nova York: Oxford University Press, 2007, pp. 63-87.    </p>     <!-- ref --><p>WHITESIDE,   Kerry H. <i>Precautionary politics. Principle and practice in confronting     environmental risk</i>. Cambridge: The MIT Press, 2006.    </p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><a href="#_ftnref1" name="_ftn1">1</a> Cristiano   Luis Lenzi has a Ph.D. in Social Sciences- UNICAMP. Professor at the School of Arts, Sciences and Humanities (EACH-USP). E-mail: <a href="mailto:clenzi@usp.br">clenzi@usp.br</a>.    <br>   <a href="#_ftnref2" name="_ftn2">2</a> The   fact that the government, CTNBio and the industry stand, in the conflict, in favor   of labeling does not imply that their representatives were effectively for compulsory   and specific labeling for transgenics. As we will try to demonstrate, the   signal given when one is for transgenic labeling can simply suggest that one is   being in favor of conventional labeling for these products. In this case,   although transgenics can be labeled, such option does not provide for the   differentiating GM products from conventional ones.    <br>   <a href="#_ftnref3" name="_ftn3">3</a> Lynn Silver, IDEC   representative, refers to the following dialogue with CTNBio president: "In   fact, what I understood from Dr. Barreto de Castro's speech, it was not clear   if this was his personal position or the commission's position but that, <i>not     being identified any risks for human health, it was irrelevant the inclusion of     labeling in the indicative of genetic engineering</i>" [our emphasis] (SILVER,   1999: 53).    <br>   <a href="#_ftnref4" name="_ftn4">4</a> Similarly to   the representative below, the former S&amp;T minister Bresser-Pereira will state   that arguing simultaneously that the government would follow the European    labeling policy in which "you show, whenever necessary, that the product   contain genetically modified product" (BRESSER-PEREIRA, 1999). However, as we   shall see next, this statement encloses a strong contradiction when examined in   the context into which the European labeling policy for GMOs has been   developed.    <br>   <a href="#_ftnref5" name="_ftn5">5</a> Thus, for   representative Luciano Pizzato: "We have genetically modified trees. Why do we   only discuss agricultural products? Why has the Department (…) not required   that the genetically modified medicine warn in the labeling that they are   transgenics? Why does this Commission forget that?"  (PIZZATO, 2000: 16).    <br>   <a href="#_ftnref6" name="_ftn6">6</a> The argument   shows once again as CTNBio position continued to have strong influence to invalidate   labeling. This last one was unnecessary due to the fact that transgenics   products have been "evaluated and considered safe by the National Technical   Commission of Biosafety" (CTNBio). The argument of former CTNBio president,   Leila Macedo Oda, that labeling is a "much more a political question than a   technical one" hides then the fact that the scientific considerations used by   CNTBio to release soy were repeatedly used to try to discredit the need of   labeling of GM products in the country. The political debate on labeling has   been in any moment dissociated from the scientific controversies that involve   its commercial release.    <br>   <a href="#_ftnref7" name="_ftn7">7</a> On a report presented by the National Biosafety Association (in Portuguese, ANBio)   it is informed that "judge Selene's account makes it clear that there are no   reasons of<i> technical-scientific or legal nature</i> which prevent the   commerce of RR soy in Brazil approved by CTNBio 54 notice" [our emphasis] (ANBio,   2008).    ]]></body>
<body><![CDATA[<br>   <a href="#_ftnref8" name="_ftn8">8</a> Let us   consider, for example, the following information of former CTNBio president,   Leila Oda. According to her: "We will not label to say the product is dangerous   but to respect the consumer's right of option wherever its reasons. If a person   is allergic to egg, he/se has the right to know that the <i>final product,     transgenic or not, contains egg protein"</i> [our emphasis]. It is worth   informing that a product containing "egg protein" does not imply to inform that   the product is transgenic or not. As far as the nutritional composition is seen   here as the main goal of labeling, what would be informed to the consumer, in this   case, is no the way it was produced (GM product) but only its nutritional   components.    <br>   <a href="#_ftnref9" name="_ftn9">9</a> Autonomy is   related to a person's capacity to make his/her own decisions from the values   which comprises his/her way of living. Autonomy does not refer only to   the capacity of "making choices" but to the capacity of making choices which   harmonize with the values that guide a certain way of living (RUBEL and   STREIFFER, 2005).    <br>   <a href="#_ftnref10" name="_ftn10">10</a> For the case   we are examining here, this vision of "economic person" only suggests the consumer's   capacity to use his/her power as a means of influencing investments and   productive processes. This was the meaning given by the economist Ludwig Edler   Misses when he said that "the consumers are the masters, to whose whims   the entrepreneurs and capitalists must adjust their investments and methods of   production" (MISSES <i>apud</i> KLINTMAN, 2002:73).    <br>   <a href="#_ftnref11" name="_ftn11">11</a> In 2003 in the USA, although 70% of processed food had GM ingredients, 58% of consumers believed that   they had never consumed transgenics. In 2004, 41% of consumers were not sure   whether the genetically modified food was available in supermarkets while 11%   of them believed that they were not. Still in this period, 46% of consumers   were not sure whether they had consumed GMO products and 23% believed that they   did not. In another research conducted in the USA, only 33% of consumers knew   that labeling was not required for GMO products and 28% believed erroneously in   the compulsory labeling requirement for GMO products. More about this issue,   see Streiffer and Rubel (2008).    <br>   <a href="#_ftnref12" name="_ftn12">12</a> As   Jacobs (1991: 43) says, "consumers have to be offered a choice to express their   environmental concerns. (...) Although orthodox economists may pretend that   consumers have "sovereignty" in a market, one can actually only buy   what is offered by producers. Although orthodox economists claim that consumers   have "sovereignty" in the market, in fact one cannot buy more than what   producers offer. On the other hand, as pointed out by Klintmann (2002), this   marginal role of consumer is not always consistent with the idea of free market.   This can happen once this passivity can be accepted as the argument that   consumer's sovereignty is only valid under circumstances where consumers "rule"   using valid information. In the Brazilian case, the arguments against labeling   due to consumers' "fears" follow this viewpoint.    <br>   <a href="#_ftnref13" name="_ftn13">13</a> In 2000, asked about the reason of not   labeling GMO products, FDA in the USA made the following statement:: "We are   not aware of any information that foods developed through genetic engineering   differ as a class in quality, safety, or any other atribute from foods   developed through conventional means. That's why there has been no requirement   to add a special label saying that they are bioengineered. Companies are free   to include in the labeling of a bioengineered product any statement as long as   the labeling is truthful and not misleading. Obviously, a label that implies   that a food is better than another because it was, or was not, bioengineered,   would be misleading". (<i>apud </i>DEGNAN, 2007: 27). The FDA policy reflects a   change in labeling policy happened in the industrialized countries in the last   decades. The FDA policy is based on a <i>sound science</i> approach which   reduces information to be placed in labels to scientific information related to   issues of nutritional safety.  From a space reserved to product advertisement,   labeling has changed in the USA   into a means of providing consumers with scientific information.  In this   process, the roles of the regulatory agencies have changed. More than ensuring   the product contents, the agencies started to monitor the truth of the   information contained in labeling. Cultural issues or issues involving the   process through which the products are made are excluded from this labeling   system (GUTHMAN, 2007).    <br>   <a href="#_ftnref14" name="_ftn14">14</a> In the American case, one way of defending oneself non-labeling is based, for   example, on paternalistic grounds. This paternalism can be expressed as   follows: the public assigns FDA the decisions on labeling because: (1) the   public elected the Congress; (2) which created FDA, a legitimate authority; (3)   conventional labeling is embedded in legitimate labeling. Therefore, the public   would agree with the current FDA policy. For discussion on paternalism in the   American case, see Streiffer e Rubel (2008).    <br>   <a href="#_ftnref15" name="_ftn15">15</a> This paternalism is also supported in Bresser-Pereira's vision when He says   that "the National Congress has approved the Biosafety Law and this law created   the National Biosafety Technical Commission (CTNBio). (…). It is CTNBio   responsibility then to examine, case by case, whether a certain product is   liable or not of approval for health and the environment on the viewpoint of   biosafety. (…) The most recent example of the Commission authority to implement   the Biosafety Law was the approval and enforcement of the commercial use of   transgenic "round up ready" soy. This product was deeply analized and was   finally approved by CTNBio. Therefore, the policy of the National Congress   concerning transgenic products is being rigorously complied with"  (BRESSER-PEREIRA,   1999).</p> </font>      ]]></body><back>
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