<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0104-9313</journal-id>
<journal-title><![CDATA[Mana]]></journal-title>
<abbrev-journal-title><![CDATA[Mana]]></abbrev-journal-title>
<issn>0104-9313</issn>
<publisher>
<publisher-name><![CDATA[Programa de Pós-Graduação em Antropologia Social - PPGAS-Museu Nacional, da Universidade Federal do Rio de Janeiro - UFRJ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0104-93132006000200001</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Heritage, negotiation and conflict]]></article-title>
<article-title xml:lang="pt"><![CDATA[Patrimônio, negociação e conflito]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Velho]]></surname>
<given-names><![CDATA[Gilberto]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rodgers]]></surname>
<given-names><![CDATA[David Allan]]></given-names>
</name>
</contrib>
</contrib-group>
<aff id="A01">
<institution><![CDATA[,UFRJ Museu Nacional Department of Anthropology]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2006</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2006</year>
</pub-date>
<volume>2</volume>
<numero>se</numero>
<fpage>0</fpage>
<lpage>0</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_arttext&amp;pid=S0104-93132006000200001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_abstract&amp;pid=S0104-93132006000200001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_pdf&amp;pid=S0104-93132006000200001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[The article examines the issue of cultural heritage, focusing on the process of negotiating reality. It calls attention to the aspects of divergence and conflict derived from the distinct values and interests of the actors involved. A number of examples are cited, such as the registration of the Casa Branca candomblé terreiro in Salvador, Bahia, and the paradigmatic case of Copacabana. It aims to show that public heritage policies cannot be dissociated from the heterogeneity and complexity of social life.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O artigo examina a problemática do patrimônio cultural, focalizando o processo de negociação da realidade. Chama a atenção para os aspectos de divergência e conflito a partir de valores e interesses diferenciados dos atores envolvidos. Alguns exemplos são citados, como o tombamento do terreiro de candomblé, Casa Branca, em Salvador, Bahia, e o caso paradigmático de Copacabana. Procura-se mostrar que as políticas públicas de patrimônio não podem ser dissociadas da heterogeneidade e complexidade da vida social.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Cultural Heritage]]></kwd>
<kwd lng="en"><![CDATA[Politics]]></kwd>
<kwd lng="en"><![CDATA[Cities]]></kwd>
<kwd lng="en"><![CDATA[Heterogeneity]]></kwd>
<kwd lng="en"><![CDATA[Conflict]]></kwd>
<kwd lng="pt"><![CDATA[Patrimônio Cultural]]></kwd>
<kwd lng="pt"><![CDATA[Política]]></kwd>
<kwd lng="pt"><![CDATA[Cidade]]></kwd>
<kwd lng="pt"><![CDATA[Heterogeneidade]]></kwd>
<kwd lng="pt"><![CDATA[Conflito]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <p><font face="Verdana, Arial, Helvetica, sans-serif" size="4"><b>Heritage, negotiation    and conflict</b></font></p>     <p>&nbsp;</p>     <p><b><font face="Verdana, Arial, Helvetica, sans-serif" size="3">Patrim&ocirc;nio,    negocia&ccedil;&atilde;o e conflito </font></b></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Gilberto Velho</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Professor and dean    of the Department of Anthropology of the Museu Nacional/UFRJ. Email: &lt;<a href="mailto:gvelho@terra.com.br">gvelho@terra.com.br</a>&gt;</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Translated by David    Allan Rodgers    <br>   </font><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Translation    from <a href="http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-93132006000100009&lng=en&nrm=iso&tlng=pt" target="_blank"><b>Mana</b>,    Rio de Janeiro, v.12 n.1, p.287-322, Apr. 2006</a>.</font></p>     <p>&nbsp;</p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>ABSTRACT</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The article examines    the issue of cultural heritage, focusing on the process of negotiating reality.    It calls attention to the aspects of divergence and conflict derived from the    distinct values and interests of the actors involved. A number of examples are    cited, such as the registration of the Casa Branca candomblé <i>terreiro</i>    in Salvador, Bahia, and the paradigmatic case of Copacabana. It aims to show    that public heritage policies cannot be dissociated from the heterogeneity and    complexity of social life.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Key words:</b>    Cultural Heritage, Politics, Cities, Heterogeneity, Conflict</font></p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>RESUMO</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">O artigo examina    a problem&aacute;tica do patrim&ocirc;nio cultural, focalizando o processo de    negocia&ccedil;&atilde;o da realidade. Chama a aten&ccedil;&atilde;o para os    aspectos de diverg&ecirc;ncia e conflito a partir de valores e interesses diferenciados    dos atores envolvidos. Alguns exemplos s&atilde;o citados, como o tombamento    do terreiro de candombl&eacute;, Casa Branca, em Salvador, Bahia, e o caso paradigm&aacute;tico    de Copacabana. Procura-se mostrar que as pol&iacute;ticas p&uacute;blicas de    patrim&ocirc;nio n&atilde;o podem ser dissociadas da heterogeneidade e complexidade    da vida social.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Palavras-chave:</b>    Patrim&ocirc;nio Cultural, Pol&iacute;tica, Cidade, Heterogeneidade, Conflito</font></p> <hr size="1" noshade>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">When I was a member    of the National Historical and Artistic Heritage Board, I had the opportunity    and privilege to act as the special rapporteur, in 1984, for the registration    of the Casa Branca candomblé <i>terreiro </i>in Salvador, Bahia. This was the    first time that the Afro-Brazilian tradition had received official recognition    from the Federal State. Recalling some of the episodes involved in this initiative    will, I hope, provide some insight into the dynamics and transformations of    cultural heritage.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">At that time, the    MEC<a href="#_edn1" name="_ednref1" title=""><sup>1</sup></a> secretary of culture    was Dr. Marcos Vinicios Vilaça, who was also president of the board of SPHAN<a href="#_edn2" name="_ednref2" title=""><sup>2</sup></a>    and played a fundamental role in the success of the registration. The Board    was heavily divided on the issue. Several of its members believed it was unreasonable    and mistaken to register a piece of land lacking any  monumental or aesthetically    valuable constructions that could justify the initiative. It is worth remembering    that, until this period, the registration statute had been applied essentially    to religious, military and civil buildings from the Luso-Brazilian tradition.    The first measures taken to provide legal protection to the country’s heritage    related to buildings from the colonial era and, to a lesser extent, the period    covered by the Empire and the First Republic.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The Casa Branca    terreiro presented a tradition over 150 years old and undoubtedly performed    an important role in the symbolism and cultural imaginary of the groups linked    to the world of candomblé and the Afro-Brazilian religions in general. From    the viewpoint of this population, what mattered was the <i>sacredness</i> of    the terrain, its sacred energy or <i>axé</i>. In terms of material culture,    there was a boat, important in the rituals, and a cluster of simple houses,    as well as a wood and rocks associated with the orixá cult. There was nothing    that could be likened to the São Francisco Church in Ouro Preto, the sculptures    of the prophets by Aleijadinho in Congonhas, both in Minas Gerais, or to the    São Bento Monastery, the Imperial Palace of Quinta da Boa Vista or the Santa    Cruz Fortress, all located in Rio de Janeiro. Without question, it was a novel    and challenging situation.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I was appointed    special rapporteur in my capacity as an anthropologist, also then head of the    Department of Anthropology at the Museu Nacional, having just completed my mandate    as president of the Brazilian Association of Anthropology. I had highlighted    the important contribution made by Afro-Brazilian traditions to Brazil as a    whole. In particular, my work had drawn attention to the religious beliefs involved    in these traditions, including their influence far beyond their formal boundaries.    I defined culture as an all-inclusive phenomenon that encompasses all the material    and immaterial manifestations expressed in beliefs, values and worldviews existing    in any given society. I claimed "that at a time when recognizing the importance    of the cultural manifestations of the lower classes has become a concern, candomblé    must be recognized as a religious system fundamental to the identity of significant    portions of Brazilian society."<a href="#_edn3" name="_ednref3" title=""><sup>3</sup></a> </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I stressed that    Casa Branca amounted to "a social fact, a functional <i>terreiro</i>, with its    followers, priests and rituals in full dynamism." In recommending registration,    I felt it was essential to underline the fact that "SPHAN’s monitoring and supervision    should, while maintaining its high standards, incorporate a sufficiently flexible    stance in relation to this religious phenomenon" and further that "the registration    will ensure the continuity of the cultural tradition that identifies Casa Branca    as a sacred space." However, I stated that sacredness was not a synonym of immutability    and that SPHAN would not be abandoning the seriousness of its norms by "seek&#91;ing&#93;    an adequate solution for dealing with social phenomena in a permanent process    of change."</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I concluded by    recommending "the registration of the entire site, an area of approximately    6,800m², with the buildings, trees and main sacred objects, accompanied by all    the measures needed to ensure that this heritage site is properly safeguarded."    I agreed with the view of authors like Gilberto Freyre and Roger Bastide, who    analyzed and valorized this contribution. I also pointed out the crucial role    played in the area of sociability and conviviality among the lower classes and    between the later and other social sectors. I stressed that, at least since    Nina Rodrigues, it had become clear that the Candomblé <i>terreiros</i>, and    especially Casa Branca, comprised an important social and symbolic space. The    life of urban Salvador could not be understood without this dimension. On the    other hand, I sought to demonstrate that within the heterogenic and complex    setting of contemporary cities, religious activity, with its rituals and beliefs,    is essential to the construction and dynamic of identities.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Those members of    SPHAN’s Board who contested this position had honest and deep-rooted convictions,    the product of decades of practices dedicated to another type of heritage policy.    It was also argued that registering a religion was impossible. Almost everyone    present at the meeting in Salvador concurred that protecting the <i>terreiro</i>    was necessary, but some insisted that the measure of registration should not    be used.<a href="#_edn4" name="_ednref4" title=""><sup>4</sup></a> It is worth    recording that a large number of board members failed to attend the meeting.    These seven absentees almost certainly included various opponents to the registration.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">There were also    doubts concerning the legal situation of the land occupied by Casa Branca. The    mayor of Salvador himself, present at the meeting, sent a note to the president    stating that ownership of the land by the Casa Branca <i>terreiro</i> was guaranteed    by the local council. There was an intense debate among those for and against.    As I mentioned, some of the arguments against the proposal based their reasons    and explanations on the actual implementation of the policy up until then. However,    it has to be admitted that in some cases there was probably a certain disdain    for what we believed to be important cultural manifestations of the Brazilian    nation. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Undeniably, victory    in the registration process was only made possible by a groundswell of local    support in Salvador, uniting artists, intellectuals, journalists, politicians    and religious leaders, all of whom invested considerable energy in the campaign    to recognize this Afro-Bahian heritage. There was a real clash of opinions that    extended beyond the confines of the SPHAN Board. Influential sections of the    Bahian press declared their opposition to the registration, which was accused    – in varying degrees of subtlety – of being demagogic. It is important to recall    these facts since the victory proved extremely difficult and met strong resistance.    A large degree of effort was needed on the part of a group of board members,    the Secretary of Culture of the MEC and sectors of the public for the project    to eventually be successful.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The historic session    of the Board was held in the imposing halls of the Santa Casa da Misericórdia,    in Salvador, in the presence of a highly agitated and passionate public. The    meeting was opened in the presence of the Cardinal Primate of Brazil, Dom Avelar    Brandão. The final voting was heavily disputed with three votes in favour of    registration, one for deferral, two abstentions and one vote against, expressing    the degree of difficulty encountered in implementing the measure. The registration    was celebrated in jubilant fashion by most of the public present, though the    euphoria could not mask the strong differences in opinion and points of view.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The case of the    Casa Branca registration can be analyzed as a social drama in the terms proposed    by Victor Turner (1974). There was a well-defined group of actors with distinct    and antagonistic opinions – and indeed interests – concerning an issue that    became emblematic for the discussion of national identity itself. Irrespective    of the technical and legal aspects, what was effectively at stake was the symbolism    associated with the State in its relations with civil society. The question    amounted to deciding what could be valued and consecrated through the registration    policy. While recognizing the valid concern of board members with implementing    the registration parameters in proper fashion, today it is impossible to deny    that what was under debate, more or less in conscious fashion, was the very    identity of the Brazilian nation. The brief appearance of the Cardinal Primate    at the historic meeting could not hide the fact that the more conservative sections    of Bahian and national Catholicism regarded the valorization of Afro-Brazilian    religions disapprovingly.</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">When board members    argued that "a religion cannot be registered," undoubtedly they believed that    the registration of hundreds of Catholic churches and monuments had been effected    for purely aesthetic-architectonic reasons. However this seemed incorrect to    us. Thus the registration of Casa Branca signified the affirmation of Brazilian    society as a multiethnic entity, constituted and characterized by sociocultural    pluralism. State recognition also undoubtedly represented a form of compensation    for the persecutions and intolerance manifested for centuries by the Brazilian    elites and authorities against Afro-Brazilian beliefs and rituals (see Maggie    1993).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">During this episode,    the city of Salvador became the focal point for a clash whose repercussions    affected the whole of Brazilian society. Afterwards, not only were other <i>terreiros</i>    registered: various monuments and buildings linked to traditions other than    the Luso-Brazilian legacy were also recognized, such as a colonist’s house in    Rio Grande do Sul, a Japanese tea house in São Paulo and more recently, through    the valorization of immaterial culture, indigenous rituals such as Quarup.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">These differences    and divergences are explained by the characteristics of modern-contemporary    complex  society with its multiple sectors, categories and strata and the heterogeneity    of its diverse cultural traditions. One of the basic problems affecting and    characterizing large contemporary cities in terms of protecting and preserving    heritage is the real estate issue. In the case of Casa Branca, the construction    industry was interested in building on its land. This pressure to occupy urban    soils, inevitable to a certain extent in capitalist development, lies at the    heart of the main problems and polemics relating to the policy of cultural and    environmental protection and conservation. But it is not simply a question of    demonizing the real estate companies and their insatiable voracity, which has    already inflicted irreversible damage to Brazilian cities, destroying or disfiguring    a considerable part of their natural and cultural heritage. Placing limits of    civil engineering is always very difficult since it comprises one of the main    markets for unskilled labour among the lower classes.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">On the other hand,    dealing with public policy measures that affect sectors of civil society is    also highly sensitive. The complaints and demands made by residents in towns    and cities in response to the limits imposed by the registration of properties    means these decisions and their implementation have to be continually re-evaluated.    Here we can also include the disagreements and impasses between federal, state    and municipal bodies. We can highlight, for example, the conflict between the    federal heritage policy and the political interests of local councils, which    frequently present urban development projects that go against the guidelines    of the former SPHAN, nowadays IPHAN. I recall other cases that occurred during    the time I was a member of the Board, when mayors from historic towns in Minas    Gerais wanted – and sometimes managed to – build constructions that severely    damaged registered areas and their surroundings, such as sports stadiums, squares    with modern fountains with colored sparkiling and sprinkiling water, coach stations,    and so on. These works – with varying degrees of transparency – represented    the aspirations and interests of public authorities and business groups, sometimes    counting on support garnered from part of the population.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">One of the most    striking examples of the conflicts with conservation concerns caused by pressure    from the construction industry for growth is the case of Copacabana. Development    of the district began with the opening of the Old Tunnel in 1892, linking Copacabana    to Botafogo. As I wrote in a previous work:</font></p>     <blockquote>        <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Prior to this,      there was little occupation of the area, with a population of fishermen, few      country houses, scattered clusters of dwellings, a few pathways and rough      roads. However, the area developed rapidly as the capital of the new republic      expanded. New streets, public works and extension of the tramlines stimulated      demographic growth with the multiplication of residential areas and commercial      establishments. By the 1920s, Copacabana had already become an important district      of the city, bordered at each end of the beach with the forts of Copacabana      and Leme (now named Duque de Caxias), and boasting the recently inaugurated      Copacabana Palace as a symbol of affluence, international prestige and tourist      potential (Velho 1999:11). </font></p> </blockquote>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The pace of development    of the district accelerated and with the new technology of elevators and reinforced    concrete, it became the first Brazilian district to be predominantly occupied    by buildings with over eight stories. Its population grew, reaching a peak of    over 200,000 inhabitants in the 1960s before declining. Indeed, Copacabana came    to exemplify the contradictions and paradoxes of urban life. The area was sold    as a seaside paradise, with a beautiful beach, stunning scenery and fresh air.    During the first years of development, the climate was marketed as an attraction    in terms of health and well-being. Houses were knocked down until few remained    by the 1970s and the former low-rise apartment blocks were replaced by taller    and more modern constructions. Copacabana’s characteristics as a primarily residential    district altered with the development of intense and varied commerce, as well    as various cultural and leisure attractions, such as cinemas, theatres, art    galleries, nightclubs, show venues and so on. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Copacabana, along    with its original natural attractions, became a hot-spot for the consumer society    of Rio de Janeiro and even Brazil. Its peak was probably between the end of    the Second World War (1945) and the middle of the 1970s. In the 1950s, especially    after the Juscelino Kubitschek government and the wave of development that swept    the country, new changes began to affect the district’s social reality. The    growth in consumerism and social mobility generated new aspirations and life-style    expectations. At the outset, it was mainly middle-class families that dreamed    of moving to Copacabana (see Velho 1973 and 1999). They came from other parts    of the city – the South Zone, the Centre, the North Zone and later even the    outskirts. Many of the new residents came from other states, as well as foreigners    who from the start saw Copacabana as an area of preference.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Rio de Janeiro’s    role as capital of the Republic, comprising the Federal District until 1960,    meant that the city became a home for politicians, bureaucrats and technicians,    all in their particular ways linked to the National State. There are numerous    cases of people who arrived in Rio de Janeiro to take on temporary jobs or posts    only to settle permanently in the city with their families. For many years,    Copacabana was the first-choice for these more or less elite social sectors.    This population was supplemented by the diplomatic staff and the representatives    of large international companies. The famous "little princess of the sea" became    a fairy-tale place with an intense night life that presented a variety of options    and alternatives for all kinds of tastes. For example, along with the fame of    its beautiful women, a heavily advertised point, the district also became an    important gay centre (see Guimarães 2004 &#91;1977&#93;).</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This splendour    brought with it the seeds of its own decline. Copacabana was over-crowded, over-built    and worn-out. The wall of apartment towers built without any concern for urban    planning blocked out most of the scenery and affected the climate, meaning that    the temperature difference between the Avenida Atlântica and the streets located    a few blocks inland could exceed 3 degrees centigrade. The abundance of transport,    a feature valorized by those wishing to live there, contributed – along with    the general rise in the number of cars – to worsening the pollution, as well    as producing large traffic jams, high noise levels and discomfort.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">One of the most    decisive factors in terms of the district’s transformation was the construction    of large blocks of small bed-sit or one bedroom apartments. These were designed    to house a less affluent population, the majority tenants, who sacrificed residential    space in order to live in a district that had good transportation, met consumer    needs and produced – in accordance with the dominant ideas of the time – <i>social    prestige</i> (see Velho 1973). Dues to the sheer number and mixture of occupants,    this type of building is very often the setting for conflicts and tumults. Many    of these blocks ended up being ill-regarded and stigmatized, such as the notorious    Barata Ribeiro 200, which gave rise to a theatre play (see Velho 1971). Thus,    there was a gradual social decline in the district’s residents, accompanied    by the ageing of its population.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Today, Copacabana    is the Brazilian urban district with the highest proportion of elderly inhabitants.    These are the people who arrived in the 1940s, 50s and 60s and who decided to    stay for a variety of reasons. Most of them, despite the rising insecurity and    violence, value the relative comfort still offered by the pharmacists, health    centres, clinics and shops, as well as the leisure opportunities provided by    the beach, boosted by the promenade built at the start of the 1970s. There are    also people without the financial means to leave the district and try to live    in areas with a social level comparable to the Copacabana of the past.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Rio de Janeiro’s    South Zone undoubtedly occupies a special place in the imaginary not only of    the city but of the country as a whole, and even internationally. Copacabana    was for many decades the main centre of these representations. Despite its relative    decline, it is still an important attraction for various types of tourism, as    well as for many inhabitants from the city and the state of Rio de Janeiro.    Even so, there has undeniably been a massive change from ‘seaside paradise’    to the current situation of urban chaos, run-down buildings, street dwellers,    illegal commerce and various forms of violence. It therefore comprises an interesting    case to reflect on the more general issue of the city and its heritage. From    the viewpoint of socially-aware architecture, responsible urban planning, conservationism    and environmentalism, Copacabana is undeniably a powerful symbol of the erroneous    and mistaken, of what should not have been done or allowed. Indeed, the category    <i>copacabanization</i> was created as a synonym of urban neglect and predation.    </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">On the other hand,    it cannot be ignored that an essential dimension of what happened in this world-famous    district was the result of the search for a better quality of life on the part    of different sectors of society, at the start more prosperous but increasingly    less affluent. Neither should we forget the impact of the growth in shantytowns    throughout the city of Rio de Janeiro and which have sprung up on the hills    in and around Copacabana in an unconcealable and sometimes threatening manner.    Prominent among the various motives that were a source of attraction to the    district were the so-called <i>urban resources</i>, unequally distributed not    only in the city of Rio de Janeiro, but the country in general.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The possibility    of change to a more fun, sporting and agreeable lifestyle was also important,    the development of ‘beach culture’ establishing new leisure, entertainment and    aesthetic patterns. This phenomenon was not confined to Copacabana: it extended    to the beaches and districts further along the coast, such as Ipanema and Leblon.    In the latter areas, despite equally frenetic transformations, there seems to    have been a greater concern and awareness of the need to avoid the dangers of    <i>copacabanization</i>. Here we can recall the phrase, attributed to Tom Jobim,    that Brazil would be happy "when everyone could live in Ipanema." Hence we are    confronted with a question that not only divides different actors but also individuals    themselves who oscillate between a more conservationist stance, which can be    labelled ‘elitist,’ and another more modernizing and invasive stance, which    may appear ‘more democratic.’</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In reality, we    are faced by a problem here that is not just Brazilian, but extends beyond our    borders as a global issue. In fact, it is the more general theme of <i>mass    societies</i> – linked to the development of capitalism, urbanization, technology,    transportation, communications, the media and so on – that allows us to comprehend    these processes. Given this reality, the intellectual and political challenge    consists of learning how to deal with social memory and cultural heritage. Since    Halbwachs (1976) we have known of the importance of the social organization    of space and the places of memory for the construction and dynamic of individual    and social identities. The destruction of reference points, monuments, houses,    buildings, streets, cinemas, churches and other structures has consequences    for the emotional and cognitive maps of the inhabitants of different types of    localities (see Lins de Barros 1999).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">At an opposite    end, though, we find those who arrive more or less as  ‘outsiders’ or ‘invaders,’    lacking the bonds and profile of the older residents and keen to enjoy the advantages    of quality of life and social climbing provided by the new addresses. Hence,    in examining public heritage policies, we are dealing with complex questions    that involve emotions, affects, an enormous range of interests, preferences    and tastes, and heterogeneous and contradictory projects.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Elsewhere in Rio,    Barra da Tijuca, a more recently developed area, has been the setting and indeed    battle field for a clash between conflicting interests and aspirations. The    famous Lucio Costa plan, with a series of carefully considered proposals for    ensuring ‘balanced growth’ for the area, respecting and protecting the natural    environmental, has already been trampled numerous times by politicians, construction    companies, middle class condominiums and invasions carried out by less wealthy    sections of the population, with a rapid growth in shantytowns. Clandestine    changes, outside the law, or even with the connivance of public authorities,    have disfigured the original urban project, carried out as ever under the flag    of progress and development.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Another recent    example in Rio de Janeiro is that of the polemical APACs (cultural environment    protection areas), which have been used by the local council to protect some    districts, such as Ipanema, Leblon and Jardim Botânico, from actions that could    ‘detract from their character.’ As a result, municipal officers employ specific    heritage criteria to select particular buildings and houses to be conserved,    preventing their demolition and the construction of buildings that disrespect    social memory and harm local identities. In the debates surrounding this initiative,    the concern to prevent more <i>copacabanizations</i> has been voiced a number    of times. The logic of the conservationist position is self-evident. Those opposing    these measures are, once more, construction companies looking for new works    and profits, but also include residents from protected buildings. The position    of the latter is based on the argument well-known to those who deal with the    problem of heritage, ownership rights. This, they say, is being disrespected    by interference from the public authority, restricting the owners and devaluing    their properties. </font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Organized campaigns    have emerged in these districts against the APACs, leading to demonstrations    and legal actions. For now, the local council’s view has predominated. Today    there is undoubtedly a greater awareness of the need for conservation, especially    in the university-educated sectors, influences by the seriousness of issues    involving ecology, the environment and quality of life. These groups are represented    in the legislature and possess a relatively high capacity to pressure the public    authorities. The latter oscillate within a battle of interests at various levels,    caught between adhering to these conservationist values and expectations or    ceding to the interests and motivations of companies and individuals whose main    frame of reference is the market, along with the already mentioned property    rights and individual freedoms.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The position of    the social scientist, particularly the anthropologist when faced with this complex    and conflictual scenario, does not necessarily involve academic neutrality.    However, our task of working to perceive and comprehend different points of    view remains critical. At least since Simmel, we have known that conflict is    a constitutive phenomenon of social life (see for example Simmel 1964 and 1971),    which I perceive as a constant and uninterrupted process of negotiating reality,    with comings and goings, setbacks and advances, alliances being forged and broken,    and projects that adapt and alter in parallel with institutional and individual    transformations.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The city and its    heritage bring to the surface these issues of vital interest to sociological    and anthropological theories. The heterogeneity of modern-contemporary complex    society, dramatically manifested in the big cities and metropolitan areas, indicates    the difficulties and limitations of any public action designed to defend and    protect a heritage whose choice and definition necessarily implies judgment    and, at some level, the exercise of power. We return to the old question of    whether there are always winners and losers; in other words, in each case and    situation, we need to be ready to evaluate the costs and gains of the decisions    that are taken and the values that underwrite them.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Despite all these    problems, I am convinced, returning to where I started, that protecting and    registering the Casa Branca candomblé <i>terreiro</i> was the correct decision    in terms of cultural policy, in spite – or indeed even because – of the debates    and polemics it engendered. Such clarity is not always possible, but when it    is, we should strive to comprehend the complexity of these kinds of situations    and conflicts, even if <i>a posteriori</i>.</font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Notes</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="#_ednref1" name="_edn1" title=""><sup>1</sup></a>    Ministry of Education and Culture.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="#_ednref2" name="_edn2" title=""><sup>2</sup></a>    National Historical and Artistic Heritage Service (<i>Serviço do Patrimônio    Histórico e Artístico Nacional</i>).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="#_ednref3" name="_edn3" title=""><sup>3</sup></a> Acts of the 108th meeting of the National    Historical and Artistic Heritage Advisory Board, the Office of Culture, held    on 31<sup>st</sup> May 1984.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><a href="#_ednref4" name="_edn4" title=""><sup>4</sup></a> Seven board members were present at the    meeting. I am the only one still living. I should add that at the time in question    I was not yet 40 years old, while all my colleagues were over 65 years old.    </font></p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Bibliography</b></font></p>     <!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">GUIMARÃES, Carmen    Dora. 2004 &#91;1977&#93;. <i>O homossexual visto por entendidos. </i>Rio de    Janeiro: Garamond.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">HALBWACHS, Maurice.    1976. <i>Les cadres sociaux de La mémoire</i>. La Haye: Mouton. </font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">LINS DE BARROS,    Myriam. 1999. "A cidade dos velhos". In: VELHO, G. (ed.), <i>Antropologia urbana–    cultura e sociedade no Brasil e em Portugal</i>. Rio de Janeiro: Jorge Zahar.    pp. 43-57. </font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">MAGGIE, Yvonne.    1993. <i>Medo do feitiço</i>: <i>relações entre magia e poder no Brasil</i>.    Rio de Janeiro: Arquivo Nacional.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">SIMMEL, Georg.    1964. <i>Conflict. </i>Translated by Kurt H Wolff. Nova York: The Free Press.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">____________. 1971.    <i>On individuality and social forms</i>. In: LEVINE, D. (ed.), Chicago: The    University of Chicago Press.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">TURNER, Victor.    1974. <i>Dramas, fields and metaphors</i>. Ithaca: Cornell University Press.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">VELHO, Gilberto.    1971. "Estigma e comportamento desviante em Copacabana". <i>América&nbsp;Latina</i>,    14(1/2):3-9.</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">______________.    1973. <i>A utopia urbana: um estudo de antropologia social</i>. Rio de Janeiro:    Zahar. </font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">______. (ed.).    1999. <i>Antropologia urbana– cultura e sociedade no Brasil e em Portugal</i>.    Rio de Janeiro: Jorge Zahar. (2ª edition: 2002, Jorge Zahar).</font><!-- ref --><p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">______________.    1999. "Os mundos de Copacabana". In: <i>Antropologia urbana– cultura e sociedade    no Brasil e em Portugal. Rio de Janeiro: Jorge Zahar. pp.11-23.</i></font><p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Received on 19<sup>th</sup>    January 2006    <br>   </font><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Approved    on 23<sup>rd</sup> January 2006</font></p>      ]]></body><back>
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</article>
