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<journal-id>1518-4471</journal-id>
<journal-title><![CDATA[Teoria & Sociedade]]></journal-title>
<abbrev-journal-title><![CDATA[Teor. soc.]]></abbrev-journal-title>
<issn>1518-4471</issn>
<publisher>
<publisher-name><![CDATA[UNIVERSIDADE FEDERAL DE MINAS GERAIS (UFMG)Faculdade de filosofia e Ciências HumanasDepartamentos de Sociologia e de Antropologia e de Ciência Política ]]></publisher-name>
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<article-id>S1518-44712008000100003</article-id>
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<article-title xml:lang="en"><![CDATA[Social actors, markets and reciprocity: Convergences between the New Economic Sociology and the "paradigm of the gift"]]></article-title>
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<name>
<surname><![CDATA[Niederle]]></surname>
<given-names><![CDATA[Paulo A.]]></given-names>
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<contrib contrib-type="author">
<name>
<surname><![CDATA[Radomsky]]></surname>
<given-names><![CDATA[Guilherme F. W.]]></given-names>
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<aff id="A01">
<institution><![CDATA[,Université Lyon International Centre of Research in Agronomics and Development Federal Rural University of Rio de Janeiro]]></institution>
<addr-line><![CDATA[Rio de Janeiro RJ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="A02">
<institution><![CDATA[,Federal University of Rio Grande do Sul Social Anthropology Graduate Program ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
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<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2008</year>
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<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2008</year>
</pub-date>
<volume>4</volume>
<numero>se</numero>
<fpage>146</fpage>
<lpage>177</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_arttext&amp;pid=S1518-44712008000100003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_abstract&amp;pid=S1518-44712008000100003&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_pdf&amp;pid=S1518-44712008000100003&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[This paper analyzes the interface between economic sociology and economic anthropology, looking for points of convergence between two approaches in the social sciences, New Economic Sociology and the Paradigm of the Gift. It underscores the fruitfulness of such dialogue, at once conjugating efforts to think economic relations beyond the dualism ‘atomized actor versus holism' and indicating a convergent solution: the analysis of exchange relations within social networks. It is also argued that social embeddedness perspectives need be complemented by approaches stressing the cultural and symbolic elements of social interactions.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[markets]]></kwd>
<kwd lng="en"><![CDATA[reciprocity]]></kwd>
<kwd lng="en"><![CDATA[gift]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
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</front><body><![CDATA[ <p><font face="verdana" size="4"><b>Social actors, markets and reciprocity: Convergences    between the New Economic Sociology and the "paradigm of the gift"</b></font></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="verdana" size="2"><b>Paulo A. Niederle<sup>I</sup>;Guilherme F.    W. Radomsky<sup>II</sup></b></font></p>     <p><font face="verdana" size="2"><sup>I</sup>PhD candidate in Social Sciences&nbsp;at&nbsp;Rural    Federal University of Rio de Janeiro (CPDA/UFRRJ), Brazil. Research Scholar    at Université Lyon 2 and International Centre of Research in Agronomics and    Development (CIRAD), France.    <br>   E-mail:&nbsp;<a href="mailto:paulo.niederle@yahoo.com.br">paulo.niederle@yahoo.com.br</a>,    Address: Federal Rural University of Rio de Janeiro, 417 Presidente Vargas,    Rio de Janeiro - RJ, Brazil, 20071-003.    <br>   <sup>II</sup>Doctoral Student in Social Anthropology (PPGAS/UFRGS), Brazil.    CNPq scholar.&nbsp;    <br>   Social Anthropology Graduate Program,&nbsp;Federal University of Rio Grande    do Sul.    <br>   Research Scholar (2009/2010) at the University of North Carolina at Chapel Hill,    United States.    <br>   E-mail:<a href="mailto:g.radomsky@gmail.com">g.radomsky@gmail.com</a></font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Translated by Bruno Reinhardt    <br>   Translation from <b>Teoria & Sociedade</b>, vol 15, n. 1, pp. 146-177, Janeiro    a Junho de 2007</font>    <br> </p>     <p>&nbsp;</p> <hr size=1 noshade>     <p><font face="verdana" size="2"><b>ABSTRACT</b></font></p>     <p><font face="verdana" size="2">This paper analyzes the interface between economic    sociology and economic anthropology, looking for points of convergence between    two approaches in the social sciences, New Economic Sociology and the Paradigm    of the Gift. It underscores the fruitfulness of such dialogue, at once conjugating    efforts to think economic relations beyond the dualism ‘atomized actor versus    holism' and indicating a convergent solution: the analysis of exchange relations    within social networks. It is also argued that social embeddedness perspectives    need be complemented by approaches stressing the cultural and symbolic elements    of social interactions.</font></p>     <p><font face="verdana" size="2"><b>Key words:</b> markets; reciprocity; gift;    social networks.</font></p> <hr size=1 noshade>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Introduction</b></font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Throughout its history, economic theory has shown    especial difficulty when it comes to comprehending social exchange beyond the    market model of commodity transaction, realized by self-interested, profit-driven    individuals. As anthropology has stressed many times, if we had relied solely    on the economic sciences to understand the exchange phenomena, we would have    never been able to recognize the existence of circuits that do not abide by    a strictly mercantile logic. The "logic of reciprocity" and the so-called "gift    economy" would have remained concealed.<a href="#_edn1" name="_ednref1" title=""><sup>i</sup></a></font></p>     <p><font face="verdana" size="2">As we transcend the aforementioned limitations,    and as a growing number of researchers demonstrate that even the circulation    of commodities seems to be inhabited by a series of "reciprocity games" (Velho,    1997) - allowing us to conclude that "there is indeed an aspect of the gift    nested within the commodity form" (Lanna, 2000: 190) -, the criticism of economic    theory finally reaches its "standard" version. This version has been increasingly    questioned in its capacity of accounting for the market economy and the behavior    of economic actors. In this sense, it has become equally urgent to approach    "economic facts as social facts" (Steiner, 2006), articulating distinct forms    of comprehension of human interactions able to recognize them as social, cultural,    political and moral.  </font></p>     <p><font face="verdana" size="2">Concretely, exchanges of commodities    and gifts are so interrelated that they frequently ward off attempts at delimiting    with precision what is the exchange of "commodities" as opposed to "gifts".    The relation between both "systems of exchange" (if one is allowed to separate    them as such) has stimulated important theoretical undertakings. Initially,    this debate belonged almost exclusively to the field of anthropology, where,    since Mauss, many authors have defended gift-exchange as the social relation    <i>par excellence</i>, as it includes not simply an economic dimension, but    also moral, political and juridical ones. A similar perspective is found in    some of the most recent formulations on the topic, such as those by Alain Caillé    and Jacques Godbout. They have proposed an interdisciplinary dialogue that incorporates    crucial elements of the anthropological analysis which have been largely underestimated    by the "sociology culture"<a href="#_edn2" name="_ednref2" title=""><sup>ii</sup></a>,    asserting that only the construction of a "paradigm of the gift" would succeed    in fully accounting for the actual complexity of social relations of exchange.    </font></p>     <p><font face="verdana" size="2">Another theoretical trend that deals    with social relations of exchange, this time centered basically on the circulation    of commodities along the market framework of late capitalist societies, emerged    with the so-called New Economic Sociology (NES), founded by Mark Granovetter.    Central to the NES is the understanding that economic processes are embedded    in social, political and cultural relations. Although NSE does not focus directly    on themes related to reciprocity and the gift, preferring to turn its attention    to the problems of trust, social capital, the social construction of markets    and the interference between social institutions and economic behavior, similarly    to the "paradigm of the gift", it is also grounded on an interdisciplinary dialogue    that is ultimately critical of the limitations of economic theory. </font></p>     <p><font face="verdana" size="2">The aim of this essay is precisely to discuss    the interface between economic sociology and anthropology, as well as their    approaches to market relations and reciprocity, unconcerned with precise disciplinary    boundaries (Aspers; Darr; Kohl, 2007). Our aim is to bring together the contributions    of Alain Caillé, authors belonging to the M.A.U.S.S. (<i>Mouvement Anti-utilitariste    dans les Sciences Sociales</i>) and interlocutors of the "paradigm of the gift",    and those of the NSE of Granovetter (1985), Zelizer (2003), DiMaggio (2003),    Marques (2003) and others. </font></p>     <p><font face="verdana" size="2">The article argues that, by analytically focusing    on social relations <i>per se</i>, and therefore breaking with purely logical-abstract    constructions in order to plunge into the concreteness of human interactions,    both currents provide similar critiques to the "under and oversocialized conceptions    of social action" (Granovetter, 1985) - or to "methodological individualism    and holism" (Caillé, 1998). These poles are sustained, on the one hand, by classic    and neoclassic economic theory, and their utilitarian attachment to the <i>homo    oeconomicus</i>, and on the other, by sociological theories with a structuralist    imprint and their image of the <i>homo sociologicus</i>. According to Viveiros    de Castro (2002: 300), this polarization demonstrates how Western thought has    oscillated between two images of society. First, the idea of a contract instituted    by individuals who are atomized and "ontologically independent: society being    an artifice resulting from the consensual actions of individuals rationally    guided by their own interest &#91;...&#93;". Secondly, the idea of an organic    entity preexisting "its members empirically or morally &#91;...&#93;, society    being a corporate unity oriented to a transcendental value". </font></p>     <p><font face="verdana" size="2">Furthermore, we argue that even though the "paradigm    of the gift" shows signs of concern with social networks, it is still overly    centered on the symbolic dimensions of the gift, without being able to solve    the question of how this aspect is associated with the dynamics of social relations.    Tarot (2003: 74), for instance, has shown that in Mauss' work, exchange and    trade presuppose the social link, that is, the mutual recognition of the parts    undertaking these actions. As will be seen, this aspect foresees one of the    most heated contemporary debates within NES, brought to the fore by trends that    seek to overcome the limits of the socio-structural perspective on the sedimentation    of social networks, towards a more careful consideration of their cultural,    political, moral and, in this case, symbolic elements. </font></p>     <p><font face="verdana" size="2">The first section will present a more generic    discussion of the ways in which <i>exchange </i>may be understood as working    in-between the logic of the market and that of reciprocity. We will then briefly    analyze the conceptions of social actor embodied in utilitarian (tendencies    that emphasize individualism and sub-socialization) and structuralist (tendencies    that accentuate over-socialization) perspectives, in order to introduce a relation    conception of the social agent, i.e., inserted within distinct social networks.    After having introduced the general field of problems tackled by NES, we will    discuss the formulations of Granovetter (1973; 1985) regarding social networks,    hence presenting some critiques arising from the so-called "institutionalist"    and "culturalist" trends of NES (Swedberg, 2003), which advocate the need to    consider institutions and culture as important analytical components. At this    moment, a parenthesis will be opened to discuss the "economy of the gift" from    an anthropological perspective, as well as the "paradigm of the gift" and its    interlocutors. As a conclusion, we will reappraise the problem of markets and    reciprocity, discussing how the advancement of the process of commoditization    that has reached broad spheres of social life affects and is affected by the    logic of reciprocity. We will show that if in some cases the presence of the    capitalist market might dissolve the system of gifts, in others it might also    become imbued with the very logic that underpins it.</font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Social exchange: between the market and reciprocity</b></font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Exchanges constitute the core of human interactions    in society. They are simultaneously social and symbolic. One exchanges words,    gifts, gestures, objects, products. One exchanges commodities and non-commodities.    However, representations created about these exchanges generally tend to be    limited to the meaning of market exchange. In this case, references to other    dimensions of the phenomena are exhausted, ultimately allowing them to be perceived    no longer as an interaction between humans, but as an impersonal encounter between    buyers and sellers. Correspondingly, markets also come to be seen as impersonal    structures where agents enter and leave as strangers, ruled by a supposed equilibrium    between supply and demand of certain exchange valuables, that is, commodities.    </font></p>     <p><font face="verdana" size="2">Surely, it is important to recognize the market    as the <i>locus</i> of commodity circulation. However, to conceive a circuit    of human relations mediated by the "social form of the commodity", employing    Marx's terms, does not mean to argue that markets are necessarily impersonal    arenas. The works of Zelizer (2003a; 2003b; 1992) have demonstrated exactly    the opposite; that markets can be understood as a set of moral values, or as    institutional structures in which a certain degree of impersonality coexists    with links of intimacy and solidarity binding the actors involved in the exchange.    Zelizer defends as necessary the conceptualization of a <i>model of multiple    markets</i> in which economic forces are not underestimated, although socio-structural    factors and cultural schemes are rendered essential to the proper comprehension    of how transactions work. Similarly, Granovetter (2005) demonstrates that <i>price    </i>is not uniquely determined by optimal points on abstract curves of supply    and demand; but by the effects of the "social structure" that makes them vary    according to the types of relation of intimacy and trust put forward by their    agents.</font></p>     <p><font face="verdana" size="2">The social form of the commodity produced by    the markets is, therefore, much more diversified than the one recognized by    many economists. Commodities are not simply things with a determined use value    that can be exchanged for a counter-part of value. As stated in the famous volume    edited by Arjun Appadurai (1986), commodities have a "social life". And in virtue    of this set of social insertions, they retain what Kopytoff (1986) on the same    book dubs a "cultural biography"; a trajectory that demonstrates how its production,    aside from being a material process, is also a cultural and cognitive one. Commoditization    constitutes, in these terms, a social process that is socio-culturally differentiated.    Working as close to the notion of moral economy as Zelizer (2003), Kopytoff    (1986: 64) argues that even the same "thing" can be considered a commodity in    a given moment and something completely distinct in another; or be perceived    as a commodity by one person and as something else by another.<a href="#_edn3" name="_ednref3" title=""><sup>iii</sup></a> This differentiation    would yield to the existence of multiple "spheres of exchange" of values operating    with a certain degree of independence from one another. </font></p>     <p><font face="verdana" size="2">In this sense, could one admit that something    which is considered a commodity in a particular sphere of exchange be defined    as a gift in another? Or, what is even more interesting to analyze, is it possible    to understand how this process unfolds during the production of determined social    relations of exchange in each of these spheres? As it will become clearer later,    we sustain here that, frequently, exchanges are not reducible neither to the    logics of market circulation (the "space of calculation") nor to the "logic    of reciprocity", where gifts would circulate while integrally evading the utilitarian    logic of economic profit. </font></p>     <p><font face="verdana" size="2">Up to this point, the main consequence of the    "separation of worlds" (Zelizer, 2003) has been the reproduction of a series    of dualisms that have become recurrent on social sciences: trust or bad faith,    interest or renunciation, altruism or egoism; symbolic or utilitarian; sacred    or profane; passions or interests; freedom or determination. The deconstruction    of these dualisms requires first the recognition of the "type" of social actor    nested within each of these poles. As desired by neoclassic economics, would    this social actor be an egoistical individual, a reckoner, both when he performs    at the marketplace and when he reciprocates gifts? Or could one behave in bad    faith in the market and still be solidary and altruistic when taking part in    social networks of reciprocity?</font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Neither <i>homo oeconomicus</i> nor <i>homo    sociologicus</i></b></font></p>     <p><font face="verdana" size="2">Utilitarian economics has taken a crystal-clear    position vis-à-vis the aforementioned questions: exchange is exclusively a means    used by <i>homo oeconomicus</i> in order to fulfill his individual necessities.    Moreover, these necessities should be taken into view only in virtue of the    generalized action performed by each individual, who egotistically seeks his    own benefit, optimizing gains and minimizing risks and losses. This atomized    conception of social action encompasses the totality of individual actions which    makes possible the production of an optimal point of collective well-being,    thus safeguarding the reproduction of social life. </font></p>     <p><font face="verdana" size="2">According to Caillé (1998), different forms of    "individualisms" would currently orbit around this paradigm, including the theories    of rational action and of limited rationality, game theory and even some version    of the so-called New Institutional Economy. A common core thread to these theories    would be the notions of interest, rationality, utility and preference, all closely    associated to what Granovetter (1985) calls the "utilitarian tradition" of classic    and neoclassic economics. In these terms, as shown by Cappellin e Giuliani (2002:    127), the notion of "interest" has become a natural component of humanity. Buttressed    by a universal and historical logic, the practices of <i>homo oeconomicus</i>    are conceived from the point of view of an eminently calculating and rational    individual, endowed with preferences which are stable and exogenous and previously    determined by the supposedly self-interested "nature" of individuals. </font></p>     <p><font face="verdana" size="2">In providing a model of social conduct that is    obviously Western and ethnocentric, based on the individualism of the "utilitarian    man", this tradition is entirely insensitive to the specificities of the cultural    context. The miscomprehension of social structures and the limits and possibilities    they impose on individual agency makes an under-socialized perspective neglect    the fact that actors may belong to the context of social relations (Granovetter,    2005; 1985). </font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">On the other hand, even if we assume that the    human being is "rational", we must still recognize that "being rational" varies    in terms of societies and cultures (DiMaggio, 2003). As argued by Monsma (2000:    86), "&#91;...&#93; it is important to recognize that social actors do not exist    outside the social context, that forms of rationality vary according to the    nature of the dispositions and schemes of perception internalized in particular    contexts". </font></p>     <p><font face="verdana" size="2">Frequently, the critiques to this under-socialized    conception come along with the defense of a <i>homo sociologicus</i> fully determined    by social structures. From the critique of individualism emerge holistic notions    that advocate the totality as hierarchically determinant vis-à-vis the individuals    it contains. Whether in its culturalist, functionalist or structuralist versions,    this tradition usually attributes to the social actor the task of simply realizing    a model of action or a rule that are pre-existent<a href="#_edn4" name="_ednref4" title=""><sup>iv</sup></a>. In this case, there is no rational social actor, but    only individuals who "limit themselves to the values of culture, fulfill determined    social functions or put into practice rules set by the structural logic they    ultimately respond to" (Caillé, 1998: 14). We then arrive at a social actor    whose action simply reflects norms and rules structurally produced and individually    interiorized.</font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>The social actor according to the New Economic    Sociology</b></font></p>     <p><font face="verdana" size="2">The New Economic Sociology (NES) was consolidated    as a theoretical trend in the 1970's and the 1980's, as a response to a growing    unhappiness within both economics and sociology with the prevailing economic    utilitarianism and sociological structural-functionalism of the time. It emerges    therefore as part of a larger debate on the inability of these perspectives    to account for complex social processes, also joined by Giddens' theory of agency,    Bourdieu's propositions in relation to practice and Sahlins' analysis of historical    agency (Ortner, 1984; 2006). Even though NES does not possess a well-delimited    theoretical corpus, a characteristic that makes it "easier to be defined in    terms of what it is not" (Marques, 2003: 3), there is considerable consensus    in the field when it comes to attribute to Mark Granovetter (and especially    to the 1985 article "Economic action and social structure - the problem of embeddedness")    the merit of establishing the basis of a theoretical construction that allows    us to analyze economic relations in terms of their <i>embeddedness </i>on social    relations. </font></p>     <p><font face="verdana" size="2">Granovetter (1985) focus his efforts on the criticism    of the under- and over-socialized conceptions of social action, arguing that    the apparent contrast between them would conceal their common reference to an    atomistic view of the social actor, resulting from the fact that both currents    isolate the agents from their most immediate social context:</font></p>     <blockquote>       <p><font face="verdana" size="2">But despite the apparent contrast between under-      and oversocialized views, we should note an irony of great theoretical importance:      both have in common a conception of action and decision carried out by atomized      actors. In the undersocialized account, atomization results from narrow utilitarian      pursuit of self-interest; in the oversocialized one, from the fact that behavioral      patterns have been internalized and ongoing social relations thus have only      peripheral effects on behavior. (Granovetter, 1985: 485).</font></p> </blockquote>     <p><font face="verdana" size="2"> According to this author, the rationality of    an action can be concretely found "embedded" in its social relations. It does    not reflect an intrinsic property of the individual actor nor a structural situation    found by the actor in society. It constitutes a property forged amidst the multiple    networks of social relations:</font></p>     <blockquote>       ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Actors do not behave or decide as atoms outside      a social context, nor do they adhere slavishly to a script written for them      by the particular intersection of social categories that they happen to occupy.      Their attempts at purposive action are instead embedded in concrete, ongoing      systems of social relations "(Granovetter, 1985: 487).</font></p> </blockquote>     <p><font face="verdana" size="2">Actors may behave "rationally", but only as long    as the extra-economic motivations of their actions are considered and, hence,    also the contextual constraints entailed by these actors' participation in diverse    inter-personal networks. Those who maximize their interests or preferences are    not necessarily selfish individuals, neither their individual preferences are    exogenous and fixed. Those are relational individuals whose preferences are    dynamic. </font></p>     <p><font face="verdana" size="2">This does not mean that interest, bad faith or    selfishness cannot be canceled out by renunciation, trust and altruism when    confronted by relations ideally grounded on links of reciprocal solidarity.    Networks incite all sorts of behavior, including opportunism and dishonesty,    meaning that actions are unpredictable <i>ex-ante</i> (Granovetter, 2005; Marques,    2003). Actors might use their protagonism on a particular network in order to    influence the behavior of others for their own benefit. As Callon realizes (1998),    interest exists not as <i>homo oeconomicus</i>: not as an ahistorical reality    inscribed on human nature, but as the result of a process of configuration of    actors engaged in different forms of "<i>calculative agencies</i>", which also    influence other agents. </font></p>     <p><font face="verdana" size="2">Similarly, Marques (2003) argues that trust and    cooperation, which underpin both reciprocity networks and the formation of "social    capital", may equally promote the development of altruistic behaviors geared    towards collective benefit and patronage, illegal arrangements, bribery and    criminal manifestations - as shown by the often-cited example of the mafia.</font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Institutionalist and culturalist critiques</b></font></p>     <p><font face="verdana" size="2">Various authors have argued that, while trying    to sidestep Williamson's institutional economics<a href="#_edn5" name="_ednref5" title=""><sup>v</sup></a>, Granovetter would have    made of social institutions simple reflections of network formations, almost    substituting the first by the latter, thus ignoring the essential role played    by institutions even in network formation.<a href="#_edn6" name="_ednref6" title=""><sup>vi</sup></a> Granovetter's opposition to theories    that prioritize dispositions and schemes of perception which encapsulate actors    by means of general rules led him to lose track of the real importance of social    institutions, which finally reduces them simply to "consolidated social networks".    </font></p>     <p><font face="verdana" size="2">As pointed out by Nee and Ingram (1998), social    networks are no substitute for social institutions. The objective here must    be the contemplation of networks through an approach that aims to bring to the    center of analysis formal and informal institutions. Those would be perspectives    interested on the interfaces between the behavior of social actors and the norms,    values, habits and social conventions they imply, informing certain patterns    of conduct and principles of justification of action (Bolstanski; Thévenot,    1999). Moreover, conventions are interpreted or translated by individual and    collective actors according to particular contexts, which gives visibility to    the world of values normally concealed behind practices. </font></p>     <p><font face="verdana" size="2">While some authors have argued that social networks    <i>per se</i> are ambiguous and insufficient to explain social action as a totality,    concluding that it is fundamental to incorporate an institutionalist analysis,    others (who trek the NES path) mention the fact that Granovetter (1985) explored    exclusively the <i>social embeddedness</i> of economic phenomena, overlooking    the cultural (Zelizer, 1992, 2003; DiMaggio, 2003), political (Fligstein, 2007)    and scientific (Callon, 1998) embeddedness of economic relations.  </font></p>     <p><font face="verdana" size="2">Allow us, for the sake of the dialogue we are    trying to establish here, to consider uniquely the "culturalist criticisms",    which as a response to the studies of DiMaggio (2003) and Zelizer (2003) have    stressed the necessity of complementing the focus on "social embeddedness" with    the "cultural embeddedness" of economic phenomena. </font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Already back in 1976, Marshal Sahlins sought    to demonstrate how the pure material rationality that the utilitarian bourgeois    Western reason sees in itself is a misrecognition, since it ultimately relies    upon the cultural assumption that utility and the economic order are the ends    of every society (Sahlins, 1976). Sahlins was radical enough to propose that    every economic fact unfolds inside a system of thought and is not safeguarded    from cultural arbitrariness. A more recent author, DiMaggio (2003), concerned    with systematizing the relations among economy, culture and social action, highlights    the centrality of comprehending how different socially-shared cognitive systems    shape social action. The author finds in culture<a href="#_edn7" name="_ednref7" title=""><sup>vii</sup></a>    explanations to the variations among social and economic phenomena that are    explained exclusively by the network approach or almost ignored by neoclassic    economics, where culture is a completely exogenous factor.  </font></p>     <p><font face="verdana" size="2">On the other hand, the works of Zelizer (2003;    2003a) have underlined how a set of moral, aesthetic and even religious values    are intrinsically associated to market formation. Discussing the life insurance    market in USA, she analyses the extent to which the market is able to convert    human life into a commodity, revealing the presence of a moral order whose adherence    to the market prevents an absolute process of commodification. </font></p>     <p><font face="verdana" size="2">Simultaneously, Zelizer (1992, 2003) warns that    NES has sustained a kind of "socio-structural absolutism" that reduces everything    to social relations and leaves unexplored the cultural dimensions of social    and economic relations. This characteristic would be responsible for breaking    with the assumption that there are "hostile worlds", in which impersonality    becomes the market's diacritic, whereas intimacy, solidarity and compassion    would belong to an outside. The invalidation of rigid frontiers between worlds    leads this author to consider the coexistence between intimate and impersonal    bonds:</font></p>     <blockquote>       <p><font face="verdana" size="2">We can reduce the differences between intimacy      and impersonality by recognizing the existence of different bonds that transcend      particular social scenarios. In every kind of scenario, from the predominantly      intimate to the predominantly impersonal, people who are emphatically differentiated      in terms of impersonal relations are still endowed with distinctive names,      symbols, practices and means of exchange. The very bond varies from intimacy      to impersonality, from durable to flexible. But, almost any social scenario      contains a merging of both aspect (Zelizer, 2003a: 292).</font></p> </blockquote>     <p><font face="verdana" size="2">Even though Zelizer is considered the precursor    of a culturally-oriented trend within NES, she also makes clear her discontentment    with what she calls "cultural absolutism", therefore proposing the already-commented    model of multiple markets. Against the same cultural absolutism of oversocialized    perspectives, Granovetter recognizes the importance of cultural influences only    if they are open to be dynamically affected by social interactions: </font></p>     <blockquote>       <p><font face="verdana" size="2">More sophisticated (and thus less oversocialized)      analyses of cultural influences make it clear that culture is not a once-for-all      influence but an ongoing process, continuously constructed and reconstructed      during interaction. It not only shapes its members but also is shaped by them,      in part for their own strategic reasons.  (Granovetter, 1985: 486).</font></p> </blockquote>     <p><font face="verdana" size="2">However, it seems appropriate to recognize that    Granovetter and other authors who center their effort fundamentally on the reticular    aspect of the relations of social embeddedness dedicate insufficient effort    to understanding the forms whereby cultural dynamics interferes in economic    processes. As noted by Wilkinson (2002), this might result from the very tension    permanently established between culturalist and social perspectives within NES,    which, according to him, may reflect the more general tensions between anthropology    and sociology.<a href="#_edn8" name="_ednref8" title=""><sup>viii</sup></a></font></p>     <p>&nbsp;</p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="3"><b>Gift economy: a theoreticaloverview</b></font></p>     <p><font face="verdana" size="2">Allow us now to open a parenthesis in our narrative    and dwell on some of the most important theoretical elements of the so-called    "gift economy". </font></p>     <p><font face="verdana" size="2">Surely, among the classics the main reference    to this field is the work of Marcel Mauss. The classic essay <i>The gift</i>    (1967) is centered on the analysis of practices of exchange in societies named    "archaic". Its main thesis resides on the strategic importance of acts of generosity    to the system of exchange in these societies. With this aim, Mauss demonstrates    how exchange overcomes the dimensions usually associated to commodities transaction,    carrying within itself the potential of sociability and, therefore, of the relations    of solidarity that ground social integration. According to Lanna (2000), the    central argument of this essay is that gifts produce social alliance. Simultaneously,    Mauss demonstrates that gift exchanges are not simply economic, but involve    concomitantly symbolic systems, which makes them a total social fact, "total"    because it mobilizes the totality of social institutions in order to be fulfilled.</font></p>     <p><font face="verdana" size="2">In highlighting the overlapping between the symbolic    and the utilitarian dimensions of exchange, Durkheim's main heir shows how the    first is especially stressed by the gift. Somewhat at arm's length from the    sociological tradition inaugurated by his uncle, Mauss states that social facts    cannot be simply dealt with as if they were objects, as they must be equally    considered in their symbolic dimension. Every social fact constitutes a symbolic    fact and every "thing" (material or not) is also, in some sense, a "symbol"    (Caillé, 1998; Tarot, 2003). According to Caillé (1998), even though Durkheim    achieved a comprehension of society as a "reality of symbolic order", it was    Mauss who radicalized and took to another register the concept of the symbolic    nature of social relations. </font></p>     <p><font face="verdana" size="2">Mauss had also argued that the act of exchange    involves something that goes beyond the exchanged object itself; something that    yields to a "morality", which, in native terms, is textualized as the spirit    of the thing given (<i>hau</i>). This morality or this spirit would bear the    main responsibility for the gift's retribution. From this point, Mauss infers    that the gift unfolds as three principles of reciprocal action: to give, to    receive and to repay. </font></p>     <p><font face="verdana" size="2">Criticism addressing Mauss' original perspective    emerges; on the one hand, from the way he highlights the gratuitous aspect of    these social relations, conveying to his readers a sort of personal attachment    to generosity; on the other, from structuralist authors who do not accept the    way he reenacts uncritically the native discourse. A case in point here is Lévi-Strauss,    for whom the "thing exchanged" does not carry anything in itself, allowing him    to shift the focus to exchange itself, which configures in itself the structuring    fact that enables the existence of society. From the perspective of kinship    as alliance, Lévi-Strauss suspends the three reciprocal obligations underlined    by Mauss in order to admit only the obligation of relating oneself and, therefore,    exchange (Lévi-Strauss, 1969; 1987). Within this framework, he pays attention    to the formal structure of exchange in detriment of its content and associates    the phenomenon with <i>social equilibrium</i> and the <i>symmetry </i>of human    relations. Because of that, Lévi-Strauss does not focus any especial attention    on the particular acts of exchange, but only on how the overall social and communicative    system of reciprocity is generated and stabilized (the foundation and the existence    of human collectives). </font></p>     <p><font face="verdana" size="2">From a different viewpoint, Bourdieu (2000) considers    that any conception that seeks to relate reciprocity to social equilibrium needs    to account for the fact that acts of exchange are discontinuous and distinct.    In this sense, he introduces to these debates the notions of strategy, uncertainty    and power, going beyond a theory concerned exclusively with the structure of    reciprocity. At the core of Boudieu's model lies the issue of the <i>asymmetry    between the times of the acts of giving and retributing</i>. According to Bourdieu,    this essential element of the gift economy tends to conceal the relations of    power, which would be the actual motor feeding the perpetuation of forms of    patronage and driving other means of domination typical of societies in which    the logic of reciprocity remains intense. </font></p>     <p><font face="verdana" size="2">Furthermore, this time interval would be responsible    for generating the impression that there would be no need for retribution, providing    a delusional sense of gratuity and altruism (Bourdieu, 1996a, 1996b). Bourdieu    guarantees that this interval would indeed give origin to a partial relation    of knowledge in which there is no certainty about reciprocation. Since the disclosure    of the obligation of paying back would destroy the relation, there is left only    hope that it will happen. Consequently, this situation requires the presence    of a symbolic constraint in order to trigger the retribution, one that is established    in virtue of a sort of "symbolic power". We may conclude that, in some measure,    Bourdieu's reading is associated to a comprehension of the logic of reciprocity    according to which actors behave strategically aiming to dominate others. </font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Caillé, the return to Mauss and the "paradigm    of the gift" </b></font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">More recently, scholars reunited around M.A.U.S.S.    have promoted a return to Marcel Mauss' original work. Alain Caillé (1994, 1998,    2006) is certainly the main protagonist of this attempt to sustain the possibility    of readdressing Mauss' thought in terms of an alternative paradigm. The so-called    "paradigm of the gift" emerges as an effort to embrace a multidimensional theory    of action observing in the gift the total social phenomena that Mauss first    saw in it. </font></p>     <p><font face="verdana" size="2">Regardless of the self-consciously presumptuous    project of agglutinating around itself the most diverse sociological and anthropological    perspectives opposed to holist and individualist frameworks, it is still important    to observe what would be the axioms of this proposition of the gift as a model    for social action. </font></p>     <p><font face="verdana" size="2">Caillé's critiques are centered fundamentally    on the dualism between determinism and freedom that prevails on reciprocity    theories. His considerations in this sense do not differ substantially from    others addressed to the <i>homo oeconomicus</i> and the <i>homo sociologicus</i>.    Both currents would embody individualist and holist conceptions of agency unable    to reckon with the reiteration of the genesis of the social bond realized through    the actors' "bet" on gift exchange, or, according to an orthodox Maussian perspective,    the reproduction of the triple obligation to give, receive and return.    </font></p>     <p><font face="verdana" size="2">According to Caillé, when approached by culturalist,    functionalist and structuralist conceptions, which he roughly clusters under    an umbrella-like holistic paradigm (or oversocialized conceptions in Granovetter's    (1985) terms), the gift necessarily becomes a mandatory action, in which the    individual is manipulated by a structure which is superior and exterior to him    (supraindividual) and to which he responds simply by fulfilling a role, function    or rule. On the other hand, the individualism expressed by utilitarian traditions    is marked by a voluntarism that defines the subject as an individual who is    too free to be morally constrained to actually enter the realm of the gift.<a href="#_edn9" name="_ednref9" title=""><sup>ix</sup></a> In this case, it remains nonexistent,    as there is no possibility of making such egotistical and instrumentalist atomized    agent trust others' retribution and actually join the bet.</font></p>     <p><font face="verdana" size="2">Conversely, Caillé (1998) revisits <i>The Gift</i>    and argues that, ever since Mauss, the gift must be comprehended as a constant    oscillation between freedom and obligation, utility and symbolism, interest    and renunciation.<a href="#_edn10" name="_ednref10" title=""><sup>x</sup></a> He states that any theory that only partially accounts    for this dualism oversees the real plasticity of the phenomenon, that is, the    multiple forms and contents which gift exchange assumes concretely. </font></p>     <p><font face="verdana" size="2">However, what explains this possibility nested    in the gift of embodying both faces of social relations? Is there anything universal    or invariable on the reproduction of this phenomenon? Mauss mentions the existence    of an "eternal morality" able to juxtapose what is desirable for the individual    with what the integrality of society affirms as such. This "invariant nucleus    of every morality" reveals that what men must do ceases to be intrinsically    different from what they in fact do" (Caillé, 1998: 10). In these terms, the    heterogeneity of forms and contents assumed by the gift in each social context    would not break with the existence of something larger, namely, the morality    that institutes the gift's triple obligation. According to Mauss, as notices    Lanna (2000: 192), "ethnography unveils the local aspect of something universal:    the moral of the gift".</font></p>     <p><font face="verdana" size="2">Simultaneously, it is valid to note that the    gift is not the norm. According to Caillé (1998), actors "bet on the gift" responding    to a situation of "structural uncertainty"<a href="#_edn11" name="_ednref11" title=""><sup>xi</sup></a>, in which symbolic obligations    unfold as a space of freedom. There is a kind of "obligation of liberty" which    constitutes the "touchstone of very morality". In sum, the gift's morality makes    of freedom and spontaneity the obligation of giving, receiving and retributing.    Maybe that is the core of his argument against Bourdieu: even if we acknowledge    that retribution might not occur, people still give, which characterizes to    Caillé (2006) the key moment of generosity and gratuity that the gift embodies.    </font></p>     <p><font face="verdana" size="2">We are now able to revisit our early problem    of the gift and social action. The gift is intrinsically attached to the idea    of investment (a metaphor taken from market relations, albeit not exactly as    Bourdieu conceived it (Caillé, 1994). As Goudbout (2002) has stressed, the first    gift is the critical moment at stake here, since the subject still ignores its    consequences and, therefore, the pole of interest is reduced to a minimum. And    still, the actor takes all the risks and opens the relation. </font></p>     <p><font face="verdana" size="2">Likewise, the gift does not occur at any moment    nor in any form; its temporality and forms are socially instituted, although    it is not merely a mechanical ritual. The gift can be realized only under an    atmosphere of spontaneity safeguarded by the freedom actors have to cooperate    or not. In these terms, to cooperate on the gift is seen as the result of a    "constraint" which is not fully expressed in terms of "obligation". There is    freedom to repay, and that liberty ultimately establishes the conditions to    reciprocity, making the agents sensitive to constraint, leading them to retribution.    Therefore, according to Godbout (1998), this process would not be exactly one    of "constraint", but more accurately of incitement, of invitation, as in a bet.</font></p>     <p><font face="verdana" size="2">Finally, Caillé defines the gift as any action    without immediate expectation or certainty of return, with the purpose of "&#91;...&#93;    creating, maintaining, or reproducing sociability, comprising, therefore, a    dimension of gratuity". (Caillé, 1998, <i>apud</i> Sabourin, 2003: 1).  But,    if everything is done gratuitously, if there is no obligation behind the offering    of presents, why do people still feel pressured to do it? Caillé (1998) sustains    that the gift is a "moral act" which does not rely upon hidden "strategies of    power", as argues Bourdieu, but that nonetheless nests the <i>possibility</i>    of domination within its gratuitous dimension: </font></p>     ]]></body>
<body><![CDATA[<blockquote>       <p><font face="verdana" size="2">&#91;...&#93; the gift is what allows us to      constitute alliances between concrete people who are distinct and <i>potentially      inimical</i>, uniting them on the same chain of obligations, challenges and      benefits; the gift is not liable to interpretations in terms of neither interests      nor pleasure and spontaneity, as it is <i>nothing but a bet</i>, always unique      and connecting peoplethrough a peculiar merging of interest, pleasure, obligation      and donation. (Caillé, 1998: 30, our italics).</font></p> </blockquote>     <p><font face="verdana" size="2">Communing with Mauss' own argument in <i>The    gift</i>, Caillé seeks a definition able to overcome unilateral or aprioristic    theorizations that reproduces the binary opposition of, on the one hand, the    dominance of obligation, interest and instrumentalism and on the other, spontaneity,    detachment and charity. This alternative does not remove the existence of "interest"    (including economic) and "strategy" on individuals' action; indeed it stresses    that the gift "&#91;...&#93; does not implicate the <i>a priori</i> underestimation    of the power and legitimacy of material and utilitarian interests. Neither does    it want to assert that man, ignoring interest, calculus, artfulness or strategy,    acts through pure renunciation." (Caillé, 1998: 12). In Caillé's point of view,    that would be an equivocated alternative to social theory, as nobody gives without    interest, be that an interest for something or for someone, because "if there    is no interest, nothing to be sacrificed, there is no perception of the potential    gift to be given". (Caillé, 2006: 55).</font></p>     <p><font face="verdana" size="2">Caillé stresses the necessity of articulating    an approach that would be sufficiently open to explain how the gift and reciprocity    embrace such a dissimilar set of actors and behaviors. That seems to be the    underlining intention underpinning his debate with theoretical trends concerned    with social networks. </font></p>     <p><font face="verdana" size="3"><b>Networks, reciprocity and the "paradigm of    the gift" </b></font></p>     <p><font face="verdana" size="2">According to Caillé (1998), although Mauss did    not announce the direct coextension between gift and symbol, his way of perceiving    the nature of society as a "reality of symbolic order" leads him at least to    equate gifts and symbols. Presents, words, gestures and greetings are exchanged    and conceived as symbolizing the creation of the social link. It does not mean    though that because it is symbolic, the gift ceases to be materially useful.    In fact, to Mauss, the very opposition between the useful and the symbolic is    senseless (Karsenti, 1997, Lanna, 2000).<a href="#_edn12" name="_ednref12" title=""><sup>xii</sup></a> </font></p>     <p><font face="verdana" size="2">In consonance, Caillé (1998) argues that, as    the utilitarian and the symbolic merge on the gift, they organize different    spheres of society and mobilize the totality of its institutions, finally becoming    a <i>total social fact</i>. On the other hand, this author also reveals some    hesitancy on fully engaging into the Maussian connection between the gift and    the symbolic nature of the total social facts, concentrating elsewhere on another    aspect<a href="#_edn13" name="_ednref13" title=""><sup>xiii</sup></a>, the gift as apprehended from the    "point of view of the social actors":</font></p>     <blockquote>       <p><font face="verdana" size="2">&#91;...&#93; that is the hypothesis &#91;the      coextensiveness among gift, symbolism and the total social fact&#93; that      will guide our project of circumscribing a paradigm of the gift, although      <i>we still insist much more on the gift approached from the point of view      of the social actors than on the symbolic itself, or the definition of the      total social fact</i>. (Caillé, 1998: 11, our italic).</font></p> </blockquote>     <p><font face="verdana" size="2">As part of his explicit attempt to consider the    phenomenon from an "interactionist perspective", Caillé seeks an approximation    between currents that have privileged symbolism and emergent approaches on the    social sciences focused on social networks, as the New Economic Sociology of    Granovetter<a href="#_edn14" name="_ednref14" title=""><sup>xiv</sup></a>: "&#91;...&#93; among contemporary authors, those who    carry most evident affinities with our project are those centered on the notion    of networks. That would be the case of the anthropology of sciences and economic    sociology &#91;...&#93;." (Caillé, 1998: 18). This parallelism is ratified by    Caillé when he argues that Granovetter would have supported his analysis of    networks exactly on the main outcome of Mauss' elaborations on the gift: the    importance of fidelity and trust to the social link. </font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">In fact, Granovetter (1973) privileges homogenous    inter-personal networks in which positive and symmetric links are forged during    the interaction of individuals who are predisposed to cooperate and guarantee    the existence of trust. But up to what point is this synergy allowed to go?    Generally, the authors of the "paradigm of the gift" seem to be especially committed    in debating how reciprocity is constituted through social networks. From this    standpoint, they demonstrate how the "structure" of gift exchange is composed    by reciprocity networks that have many resonances with those presented by Granovetter    (1973). Temple's (2004) "elementary structures of reciprocity", for instance,    allow us to clearly identify the terms of this dialogue. On the one hand, one    can see how different structures of reciprocity constitute in fact interpersonal    networks endowed with distinct forms. On the other, one notices that in both    cases these structures are responsible for producing human values, such as friendship    and trust, which are essential to the dynamics of both reciprocity and market    relations (Granovetter, 1975).</font></p>     <p><font face="verdana" size="2">Nevertheless, Caillé (1998) states that "the    only flaw on this type of analysis &#91;of networks&#93; is on how they do not    recognize that this generalized alliance that constitutes social networks, both    today and on archaic societies, is only rendered possible by an initial bet    on the gift and on trust". The author wants to suggest that "the reference to    the gift, because of its symbolic nature, opens a dimension which is irreducible    to concrete and empirically determined networks". He concludes that approaches    concerned with social networks should allow themselves to consider the "depth    of symbolism".</font></p>     <p><font face="verdana" size="2">Maybe that is where a first point of contention    between these two perspectives resides. To Granovetter (1973), social networks    are pre-existing, actors are born within them. The networks themselves are deemed    to shape the social, cultural and moral institutions that guide individual action.    On the other hand, even though he is not explicit about it, Caillé (1998) at    least suggests that it is the bet that individuals make on the gift and on alliance    that allows the configuration of networks, without which they would not even    exist. Gifts are therefore the components of primary relations, since to Caillé    (2002) the formation of subjectivity is immersed in the gift of words, compliments    and affections. </font></p>     <p><font face="verdana" size="2">But where does this predisposition of the actors    to "bet on the gift" emerge from? As we have seen, Mauss advocates the existence    of an "eternal morality" orienting individuals to express themselves through    the gift. Indeed, by deploying elements of moral philosophy on his argument,    Mauss deduces that behind the gift there would always be a moral precept.<a href="#_edn15" name="_ednref15" title=""><sup>xv</sup></a>    </font></p>     <p><font face="verdana" size="2">Caillé and Godbout do not readdress the question    exactly in these terms, but they still support the argument that depicts the    gift as a "social or moral obligation". They do not accept the idea that moral    obligation is reflected in "rules that are crystallized and institutionalized    as juridical norms" (Godbout, 1998). Morality is constantly actualized by concrete    social relations. According to this perspective, and in disagreement with Lévi-Strauss,    there is no universal essence on the gift, since it "&#91;...&#93; is the representation    <i>par excellence</i> of the concrete specific social relation" (Caillé, 1998:    27). Caillé's assertion postulates the concretization of the gift and of reciprocal    action in each localized social relation, although some of its actualizations    might seek to break the play of reciprocity within the space in which its forms    and principles emerge (that which Bourdieu tried to show as the <i>illusio</i>    of this field of debates). That comes to the fore especially when Caillé (2006)    asks himself how the act of donation becomes feasible. After all, the act of    donation is still a concrete possibility. This potential gift then acquires    a philosophical meaning, as generosity would depart from the (very) human perception    of the "gift of life", against which any counter-gift would be impracticable.    </font></p>     <p><font face="verdana" size="2">In Granovetter's (1985) case, we could evocate    here the criticism to the oversocialized conceptions that credit trust to the    existence of a "generalized morality", which would be determined by a universal    and automatic response of the actors to a single phenomenon. Contrarily, the    author stresses the role played by networks of personal relations on the origin    of trust and the discouragement of bad faith. </font></p>     <p><font face="verdana" size="2">Nonetheless, this prerogative of morality connected    to concrete social relations does not solve the question of symbolism. Does    the network approach really neglect the existence of the symbolic? What does    Caillé suggest when he claims that? According to Radomsky (2006), Caillé assumes    a theoretical and epistemological position underpinned by the idea that <i>social    relations are symbolic relations</i>.However, as Caillé (1998: 31) himself admits,    the "&#91;...&#93; hypothesis of a close link between gift and symbolism is    still imprecise, full of mysteries and, at most, programmatic". </font></p>     <p><font face="verdana" size="2">A way to overcome this imprecision might be the    closer connection between the web of social relations and the constitution of    "realities of symbolic order", recognizing that both forms of interaction are    co-dependents. That would be a step forward in comprehending that symbols emerge    concomitantly to the interaction between present and past social actors, dedicating    more attention to the operation of "translation" that, continuously, causes    these actors to re-signify their social/symbolic realities. </font></p>     <p><font face="verdana" size="2">According to the terms set by this debate, it    seems accurate to admit that the gift and reciprocity are put in motion by social    networks interwoven by concrete actors. However, in order to comprehend them    it is fundamental to complement the analysis of socio-structural insertion with    a careful consideration of the moral and symbolic foundations of these relations.    Finally, the proposition of a "paradigm of the gift" finds resonance in Zelizer's    (2003) and DiMaggio's (2003) claim that NSE should be able to account for other    forms of embeddedness of social and economic phenomena.</font></p>     <p>&nbsp;</p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="3"><b>Markets and reciprocity </b></font></p>     <p><font face="verdana" size="2">From this point on, this article discusses a    last set of questions related to the interfaces between markets and gift economy.    In this section, we revisit Polanyi's classic work aiming to discuss to what    extent the wide-ranging historical process of commodification obstructs the    "logic of reciprocity". Subsequently, we will present an analytical distinction    between the "logic of market exchange" and the "logic of reciprocity", finally    trying to demonstrate how both would be in reality interposable. </font></p>     <p><font face="verdana" size="2">Karl Polanyi might have been the author who most    emphatically stressed the effects of a growing and overwhelming process of commodification    that jeopardizes the structures of reciprocity. Although he might have avoided    the fallacy of the self-regulated market, Polanyi still remains secluded to    a perspective that sees modernization as a growing process of autonomization    of the markets vis-à-vis other social structures. The <i>great transformation    </i>would have produced "a flood of social disarticulation", shaping a society    which "instead of embedding the economical on social relations, embed social    relations on the economic system" (Polanyi, 1980: 77). </font></p>     <p><font face="verdana" size="2">In his two most widely known works on this topic    – <i>The Great Transformation</i> (1944) and <i>The Livelihood of Man </i>(1977)&#8722;,    Polanyi discusses the coexistence of three systems of distribution in pre-capitalist    economies: reciprocity, redistribution and market exchange. Reciprocity is considered    an institutional principle represented by an equalitarian form of distribution,    similar to the one found within families and kinship groups. It would be a form    of circulating resources amidst symmetric collectives and under the influence    of trust and cooperation, which would be essential to the continuity, stability    and efficacy of the process. </font></p>     <p><font face="verdana" size="2">Nonetheless, to Polanyi (1980) the consolidation    of a self-regulating market renders reciprocity diametrically opposed to market    transactions, an institutional configuration which is minimally present among    pre-capitalist societies, but which, since then, has become the sole principle    of distribution on "market economies". In this sense, as the "market pattern"    advances, social relations become increasingly mediated by commodities and,    since the realm of production and distribution becomes an attribute of the market,    the structures of reciprocity are disintegrated. </font></p>     <p><font face="verdana" size="2">Recent studies have questioned some of Polanyi's    main conclusions. The first inconsistency brought to the fore makes reference    to the principle of symmetry among social groups, the privileged condition to    the realization of reciprocity relations. Strongly criticized by Bourdieu, this    principle is deemed to restrict the analysis of the role that the unequal distribution    of power among actors and social groups has on the configuration of this exchange    system, as the axiom of symmetry cannot account for situations in which actors    are supported by explicitly unequal relationships. Similarly, Mauss himself    has tackled this problem as part of his analysis of the <i>potlach</i>; and    contemporary authors, such as Alain Caillé and Eric Sabourin, address the existence    of multiple forms of asymmetric reciprocity, which, different from those evidenced    by Polanyi, become catalysts of prestige to their donors. </font></p>     <p><font face="verdana" size="2">Polanyi's interpretations are also unsatisfactory    regarding the necessity of considering the weight that gift economy and the    dynamics of reciprocity have on contemporary market societies (Marques, 2003;    Sabourin, 2003). To assert that market exchanges are dominant vis-à-vis reciprocity    relations and that both constitute potentially conflicting logics does not directly    imply the nonexistence of complementarities between them, as reciprocity networks    may also be managed by markets in order to consolidate themselves (Radomsky,    2006). It is critical to recognize that both market exchange and structures    of reciprocity work through networks that interpenetrate and that remain embedded    on the totality of social institutions. It is telling how controversies about    the perspective sustained by Polanyi many times tend to boil down to the confuse    perspective he advocates regarding the existence of a self-regulated market    system (Block, 2003).</font></p>     <p><font face="verdana" size="2">From the concept of <i>embeddedness</i> emerges    still a third trend of criticism, to which Granovetter (1985) dedicated himself    more closely. Polanyi (1980) employs the notion of embeddedness in a circumstantial    manner and, fundamentally, to explain non-economical motivations and the lack    of competition in pre-capitalist systems, in consonance with his own thesis    that the consolidation of a self-regulated market on capitalist societies would    be characterized by a deep detachment of these relations from their previous    institutional framework.<a href="#_edn16" name="_ednref16" title=""><sup>xvi</sup></a> In disagreement, Granovetter argues that neither markets    were so embedded in pre-capitalist societies, nor are they so radically <i>disembedded</i>contemporarily.    According to him, market relations are still strongly immersed in the ensemble    of social relation and, therefore, the notion of self-regulated markets continues    to be a fallacy of economic liberalism. </font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>From gift to commodity? Commodification as    social process</b></font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">Despite having considered all the reservation    against Polanyi's (1980) conclusions about the progression of the market form,    it seems gradually more difficult to deny that a large process of commodification    has affected the most distinct spheres of sociability, attributing to human    interaction a "market logic" that has regulated the totality of social practices.    Surely, the evolution of the "technologies of exchange" (Kopytoff, 1986), the    development of economic science as a discipline that constructs and shapes the    economy (Callon, 1998) and the advance of the free market ideology have encouraged    commodification to penetrate the most distant areas of social life.</font></p>     <p><font face="verdana" size="2">But does it mean that this process is unilinear    and universal? And to which point and how is it able to destabilize gift economy    and reciprocity networks and enthrone commodity as the symbol <i>par excellence</i>    of social relations and the market as a single form of social organization?    </font></p>     <p><font face="verdana" size="2">As Granovetter and other authors of NES have    demonstrated, markets represent social arenas where the interaction of distinct    social actors reveals the conflict between different rationalities, values,    norms and conventions.<a href="#_edn17" name="_ednref17" title=""><sup>xvii</sup></a> "Confronted by the invisible hand    of the market (and of neoclassic economy), the NES chooses elaborating on the    visible hands of actors, organizations and institutions." (Marques, 2003: 8).    Therefore, if, on the one hand, the progress of commodification causes the actors    to develop "calculative agencies" in multiple spheres of exchange, expressing    in some degree the logic of the <i>homo oeconomicus </i>mentioned by Callon    (1998), on the other, "the market is far from being a cold, merciless and impersonal    monster that imposes its laws and procedures." (Callon, 1998: 51). That is because    markets are embedded in social, moral and cultural relations that direct commodification    as an absolutely heterogeneous process. </font></p>     <p><font face="verdana" size="2">On the same vein, Kopytoff (1986) sustains that,    despite commodification's evident capacity of encompassing even the human being    (organs sale; child traffic; prostitution; slave labor, etc.)<a href="#_edn18" name="_ednref18" title=""><sup>xviii</sup></a>,    it never becomes fully universalized, as the realm of culture is able to produce    oppositions and regulations to the homogenization entailed by commodification.    Thus, in every society there are attitudes that are morally prohibited from    being commodified, otherwise being restricted to particular spheres of exchange,    as it appears in Godelier (1999). These aspects evidence commodification's nature    of a wide social process coupled to different mechanisms created by each society    to constraint the advance of the "market logic".</font></p>     <p><font face="verdana" size="2">It is possible therefore to show a series of    interfaces between the basic elements that help constitute the gift and those    actualized by market exchange, unmaking the image that opposes these fields    along the lines of two hostile principles (Zelizer, 2003). Let us approach this    problem thusly: Godbout, Temple and Sabourin propose that, in ideal typical    terms, it would be possible to imagine a series of distinctions between these    principles of exchange. By pinpointing these distinctions, we are able to reveal    how equivocated would be the attempt of transplanting the purely analytical    construction of these authors to a vast array of social phenomena. The objective    is to realize how some primary elements of gift exchange are mobilized by market    transactions and vice-versa, something that, as Lanna demonstrates (2000), Mauss    himself had alerted in the conclusion of The Gift. There he alludes to the fact    that, even though the market is capable of weakening the gift in determined    contexts, in others, it may also shelter the gift's logic within itself. We    could add that the market might find in the gift subsidies even to sustain typically    capitalist markets. </font></p>     <p><font face="verdana" size="2">The first distinction mentioned by Godbout (1998)    would be that whereas the agents of the gift avoid the equivalence of retributions    (since what is exchanged is not ultimately an object, but the gesture itself),    the market logic requires equivalence between objects. Discussing the current    statute of exchange on the Brazilian rural environment, Niederle and Grisa (2007)    demonstrate how this quest for equivalence has become a common feature even    of small landholders who exchange services (mutual help) but tend to make accounts    of the exact amount of time and labor spent on someone else's property. However,    to these authors, similar situations do not provide evidence enough to affirm    that mutual help on rural communities has abandoned the reciprocity logic. </font></p>     <p><font face="verdana" size="2">A second statement is that <i>currency</i>, an    instantaneous equivalent of market exchange, breaks the symmetry between the    time of giving and receiving, therefore disrupting both gifts (Sabourin, 2006)    and debts. Solid evidence could be mobilized in order to reveal the complexity    entailed by this assumption. It seems more relevant though to steer the reader    to the studies of Zelizer (2003a, 2005), which demonstrates how currency itself    is not simply a means of exchange or payment, but a symbol that possesses "cultural    and social life" and which can be even given as a gift. </font></p>     <p><font face="verdana" size="2">Thirdly, there is the issue of retribution, which    allows us to sustain that, differently from the market, the gift economy does    not consider retribution its main objective, but the maintenance of alliance    (Caillé, 1998, 2006). One could couple to that the idea that markets produce    exclusively material values, to the extent that gifts also produce human values,    such as friendship and trust (Sabourin, 2006). Yet another perspective could    argue that, oftentimes, networks of market exchange are not only organized around    the idea of profit, but would also be a form of constructing and fostering human    relations. "Economical actors" also act having in mind the necessity of building    networks of trust, whose purpose, among other things, would be to decrease risks    and uncertainties and facilitate economic and legal relations (Marques, 2003).    </font></p>     <p><font face="verdana" size="2">A fourth conjecture relates to the fact that,    if the market requires rules as explicit and transparent as possible, the gift    would require them to be necessarily implicit; otherwise, the morality that    institutes retribution would be broken. That is the logic underpinning our common-sense    notion that no one should leave the price tagged on to the gift (Godbout, 1998).    But concretely, things are not as explicit or implicit. Even in the "open game    of the markets", explicit contracts cannot persevere without a tacit contract    binding its parties and stipulating that no one will break its terms and provisions.    As Durkheim had long ago demonstrated, in <i>The social division of labor</i>    (1893), those non-contractual aspects of formal contracts ultimately safeguard    the latter's existence.  </font></p>     <p><font face="verdana" size="2">Finally, there is the argument that says that    concern with preserving the debt is inherent to the gift, as it guarantees the    reproduction of the social link, whereas the market stipulates the liquidation    of debt (Godbout, 1998). In fact, oftentimes actors performing on the market    have a great interest in postponing debt payment, as they understand that this    action might strengthen the social link. In this sense, if the gift-debt is    associated to forms of domination and patronage, as Bourdieu demonstrates, the    market-debt might work as an underlining source of traditional forms of domination    by reinforcing gift-related values, such as gratitude and recognition, within    a market context. </font></p>     ]]></body>
<body><![CDATA[<p><font face="verdana" size="2">We hope that the brief criticism of the dualist    approaches to market-gift relations we brought to the fore in this section has    been able to prove the due complexity of the exchange phenomenon. As Godbout    (1998: 46) has argued: "&#91;…&#93; it is obvious that all theses systems are    ideal types, and the analysis of a concrete social system necessarily presents    a variable merging of different models." A more detailed analysis of the heterogeneity    of these phenomena is an important task for future works. </font></p>     <p>&nbsp;</p>     <p><font face="verdana" size="3"><b>Final considerations</b></font></p>     <p><font face="verdana" size="2">We sought in this essay to establish four main    points. First, the necessity of integrating an interdisciplinary perspective    able to understand the functioning of the gift and market exchange among contemporary    societies, thus arguing that any of these forms of exchange and the respective    principles they embody (commodity transaction/reciprocity) would be found in    reality in a pure state. Second, the challenge of comprehending these social    phenomena requires the refutation of both the atomized conception of the individual    defended by mainstream economics and the vision of the social actor encapsulated    by external dispositions supported by structuralist perspectives in sociology.    Both these currents must be rejected in prone of a relational conception of    the social actor, embedded in multiple social networks. Third, that NES and    the "paradigm of the gift" have the potentiality of forging an analytical alliance    that would allow a wider and more flexible explanation of the interfaces between    markets and social networks of reciprocity. Fourth, that NES, essentially concerned    with questions related to the "social embeddedness of economy" and the "social    construction of markets", might gain analytical potential by incorporating elements    derived from institutionalist approaches and perspectives that underline the    cultural foundation of social and economic relations. In this sense, theoretical    pluralism might help us to explore new interfaces between these phenomena and    the symbolic dimension highlighted by the "paradigm of the gift".</font></p>     <p><font face="verdana" size="2">However, and in spite of our own assurance about    the advances we have defended in this occasion, we must admit that our claims    still require a more scrupulous analysis, the more so because attempts to build    bridges between currents within the NES and between these groups and other paradigms    are still very recent. We conclude that the approximation between NES and the    "paradigm of the gift" is chiefly programmatic, and that it will acquire more    consistency as we advance to the analysis of concrete social interactions, allowing    us to understand how different groups configure their systems of exchange. </font></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <!-- ref --><p><font face="verdana" size="2">ABU-LUGHOD, L. 1991. 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<body><![CDATA[<p>&nbsp;</p>     <p><font face="verdana" size="2"><b>*Paulo A. Niederle</b>    <br> <i>Main publications:</i>    <br>  - Schneider, S. and Niederle, P.&nbsp;Resistance    strategies and diversification of rural livelihoods: the construction of autonomy    among Brazilian family farmers.&nbsp;<i>Journal of Peasant Studies</i>, v. 37,    n. 2, 2010.    <br>  - Niederle, P. Mercantilização, Diversidade    e Estilos de Agricultura.&nbsp;<i>Raízes.</i>&nbsp;Revista de Ciências Sociais    e Econômicas, v. 25, p. 37-47, 2006.    <br> <b>**Guilherme F. W. Radomsky</b>    <br> <i>Main publications:</i>    <br> - Reciprocidade, redes sociais e desenvolvimento    rural. In: SCHNEIDER, Sergio.&nbsp;<i>A diversidade da agricultura familiar</i>.&nbsp;Porto    Alegre: Ed. da UFRGS, 2006. p. 104-133.    <br>  - Tramas da memória e da identidade: as relações    de reciprocidade e as especificidades históricas de uma região de colonização    italiana no sul do Brasil.&nbsp;<i>Humanas.&nbsp;</i>Revista do Instituto de    Filosofia e Ciências Humanas, v. 28, n. 1, p. 99-126, 2006.    <br> <a href="#_ednref1"name="_edn1" title=""><sup>i</sup></a> The authors are grateful for the    commentaries and criticism of the two anonymous peer reviewers of Revista Teoria    &amp; Sociedade, which were extremely valuable to the correction of inaccuracies    and omissions present in the first draft of this article.    ]]></body>
<body><![CDATA[<br> <a href="#_ednref2" name="_edn2" title=""><sup>ii</sup></a> Here we use the terminology employed by    Wallerstein (1998) in his attempt to delimit the set of premises that have historically    oriented the development of sociology as a discipline.    <br> <a href="#_ednref3" name="_edn3" title=""><sup>iii</sup></a> Consequently, a "cultural biography" would have to    "&#91;...&#93; look at it &#91;the thing&#93; as a culturally constructed entity,    endowed with culturally specific meanings, and classified and reclassified into    culturally constituted categories" (Kopytoff, 1986: 68).    <br> <a href="#_ednref4" name="_edn4" title=""><sup>iv</sup></a> It is not within the scope of this article    to lecture on the differences between culturalist, functionalist and structuralist    trends, which would require a large digression. One could simply add the fact    that these terms are themselves polemic and frequently refused by some authors.    The point we want to make is how contemporary authors (such as Caillé and Granovetter,    respective exponents of M.A.U.S.S. and NES) dialogue with anthropological and    sociological traditions and how they position themselves vis-à-vis a set of    perspectives that either emphasize the individual or the social as their primordial    <i>locus</i> of analysis.    <br> <a href="#_ednref5" name="_edn5" title=""><sup>v</sup></a> In the foundational article of NES, Granovetter (1985)    delimits his main disagreements with O. Williamson's (1975) New Institutional    Economy (NIE), which sustains that social institutions emerge in response to    particular problems raised by the market, meaning that they would be efficient    solutions given to economic transformations. Also belonging to NIE, North (1991)    has argued for a definition of institutions as formal (constitutions, laws,    property rights) and informal (sanctions, taboos, costumes, traditions and codes    of conduct) norms that constraint action, having also being criticized by Granovetter    (2005) because of his dismissal of the enabling roles intuitions might have    on social life.      <br> <a href="#_ednref6" name="_edn6" title=""><sup>vi</sup></a> One should notice that Granovetter (1973) centers his    analysis in inter-personal networks, that is, networks that connect individuals.    This aspect is related to his inattention to the ways this "structure" is also    shaped in other levels, connecting "collective agents" (groups, movements, corporations,    etc.) that engage in dispute for resources and power. Moreover, the author focused    his efforts on the analysis of homogenous networks whose logic is fundamentally    based on cooperation among members, ignoring the heterogeneity of many networks    associated to competitive behaviors.      <br> <a href="#_ednref7" name="_edn7" title=""><sup>vii</sup></a> To DiMaggio (2003), culture means an assemblage    of shared cognitions that exist in various levels, ranging from attitudes, norms    and judgments to strategies, logics and classificatory systems.    <br> <a href="#_ednref8" name="_edn8" title=""><sup>viii</sup></a> One should recognize, however, that this    disciplinary division excludes some contemporary currents of anthropology that    are very critical vis-à-vis the concept of culture, even totally refraining    from using it, as Abu-Lughod (1991) and Ingold (2000). It is equally important    to record that British tradition has, since Malinowski, positioned itself theoretically    in a different manner than the American model of anthropology.    <br> <a href="#_ednref9" name="_edn9" title=""><sup>ix</sup></a> As shown by Gouldner (1977) and other studies    on the North-American and British traditions.    <br> <a href="#_ednref10" name="_edn10" title=""><sup>x</sup></a> Equally, Lanna (2000:    178) stresses that among the most important contributions of <i>The gift</i>    is the perception that "exchanges are simultaneously free-willing and mandatory,    interested and benevolent, (...), but also simultaneously useful and symbolic".        <br><a href="#_ednref11" name="_edn11" title=""><sup>xi</sup></a>Likewise, attitudes that undervalue the importance of    the gift (given or received), such as the expressions "that was nothing!" or    "why did you bother to do that!", would have the purpose of stressing the freedom    and uncertainty related to the counter-gift. They would ultimately express the    "&#91;...&#93; uncertainty and indetermination, the risk of not seeing the counter-gift    being effectuated, with the purpose of keeping oneself as far as possible from    the contract, the contractual obligation (mercantile or social), and also from    the rule of duty, in fact, away from any rule of universal kind." (Godbout,    1998: 45).    ]]></body>
<body><![CDATA[<br><a href="#_ednref12" name="_edn12" title=""><sup>xii</sup></a>According to Karsenti (1997), authors    that succeeded Mauss abandoned that which would be the original focus of <i>The    gift</i>: the things exchanged (<i>hau</i>) as the point of convergence between    the material and the symbolic and the bridge between the economic (the very    materiality and value of the thing) and the juridical (the obligations assumed    by the parties engaged on the exchange relation).    <br> <a href="#_ednref13" name="_edn13" title=""><sup>xiii</sup></a>"We let to others and    to future works the task of developing a thorough reflection about this other    dimension of the paradigm of the gift: the symbolic nature of the total social    facts" (Caillé, 1998).    <br> <a href="#_ednref14" name="_edn14" title=""><sup>xiv</sup></a>Caillé (1998) also quotes Simmel (author    whose influence in Granovetter's tradition is notorious) as one of the inventors,    along with Mauss, of the paradigm of the gift. Simmel, as much as Granovetter,    has an especial aversion to the idea of "system" as a totalizing structure,    larger than the very social network. Both these authors agree that structures    emerge from interactions, exerting upon them a kind of constraint that has nothing    to do with mechanical determinism.     <br> <a href="#_ednref15" name="_edn15" title=""><sup>xv</sup></a>Because of his influence on Mauss, it is    convenient to recall here the leading role Durkheim had as one of the founders    of economic sociology. His attempt was to comprehend the "moral conditions of    social exchange" and the moral nature of collective acts, advocating that moral    rules disseminate principles of justice which determine the behavior of individuals    (Raud-Mateddi, 2005).    <br> <a href="#_ednref16" name="_edn16" title=""><sup>xvi</sup></a>According to Swedberg (2003: 242), "Polanyi    first slipped on this concept in <i>The Great Transformation</i> (1944), where    "embeddedness" appears only twice in the whole text (and in a causal form);    then he makes little effort to give it a more robust theoretical status on <i>Trade    and Market </i>(1957), written more than a decade later".     <br> <a href="#_ednref17" name="_edn17" title=""><sup>xvii</sup></a>It is necessary to stress, though, that the market    also transports "memories of its own history" (Marques, 2003: 6), that is, institutions    that make it a "structure" which transcends direct and momentary interactions    among economic agents. In other words, this is not simply the case of an assemblage    of episodes or micro situations, as the development of markets is directly connected    to history, to appropriate conditions that are established and reproduced historically    and, in some measure, uncommitted to present actors.     <br> <a href="#_ednref18" name="_edn18" title=""><sup>xviii</sup></a>Marx explored this question better than    anyone else, demonstrating the consequences of the dynamics of expropriation    of human labor by the capitalist market. </font></p>      ]]></body><back>
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