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<journal-meta>
<journal-id>1414-3283</journal-id>
<journal-title><![CDATA[Interface - Comunicação, Saúde, Educação]]></journal-title>
<abbrev-journal-title><![CDATA[Interface (Botucatu)]]></abbrev-journal-title>
<issn>1414-3283</issn>
<publisher>
<publisher-name><![CDATA[UNESP]]></publisher-name>
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<article-meta>
<article-id>S1414-32832008000100010</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Ethnography: use, potentialities and limits in health research]]></article-title>
<article-title xml:lang="pt"><![CDATA[Etnografia: uso, potencialidades e limites na pesquisa em saúde]]></article-title>
<article-title xml:lang="es"><![CDATA[Etnografia: uso, potencialidades y límites en la pesquisa en salud]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Caprara]]></surname>
<given-names><![CDATA[Andrea]]></given-names>
</name>
<xref ref-type="aff" rid="A01"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Landim]]></surname>
<given-names><![CDATA[Lucyla Paes]]></given-names>
</name>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Badiz]]></surname>
<given-names><![CDATA[Philip Sidney Pacheco]]></given-names>
</name>
</contrib>
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<aff id="A01">
<institution><![CDATA[,Ceará State University Department of Public Health ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
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<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2008</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2008</year>
</pub-date>
<volume>4</volume>
<numero>se</numero>
<fpage>0</fpage>
<lpage>0</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_arttext&amp;pid=S1414-32832008000100010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_abstract&amp;pid=S1414-32832008000100010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://socialsciences.scielo.org/scielo.php?script=sci_pdf&amp;pid=S1414-32832008000100010&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Ethnography is used more and more often to study different subjects in health domain: the functioning and evaluation of healthcare systems; epidemiological research; laboratorial scientific research; biotechnology research; genetic research, among others. Certain methodological questions arise from critical reading of these works: How has ethnographic research evolved over the last few decades? What elements characterize ethnographic research as applied to healthcare? This paper seeks to reflect on these questions through two successive developments: 1. the evolution of the ethnographic method and its use in research on health; 2. the methodological aspects of an ethnographic study conducted with elderly people in the city of Fortaleza, focusing on participant observation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[O método etnográfico vem sendo crescentemente utilizado para estudar uma variedade de temas na área da saúde como: o funcionamento e avaliação do sistema sanitário; a investigação epidemiológica; a pesquisa científica de laboratório; a pesquisa biotecnológica; a pesquisa genética, entre outros. Isto nos leva a formular algumas perguntas metodológicas com base na leitura desses trabalhos: como foi se transformando a pesquisa etnográfica nos últimos decênios? Quais elementos caracterizam a pesquisa etnográfica aplicada em saúde? É buscando refletir sobre estas questões que desenvolvemos o artigo mediante dois sucessivos desdobramentos: 1 o desenvolvimento do método etnográfico de pesquisa e sua utilização na pesquisa em saúde; 2 os aspectos metodológicos de uma pesquisa etnográfica realizada com pessoas idosas na cidade de Fortaleza, focalizando o interesse sobre a observação participante.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[El método etnográfico viene siendo crecidamente utilizado para estudiar una variedad de temas en el área de la salud como: el funcionamento y evaluación del sistema sanitario; la investigación epidemiológica; la pesquisa científica de laboratorio; la pesquisa biotecnológica; la pesquisa genética, entre otros. Esto nos lleva a formular algunas preguntas metodológicas a partir de la lectura de estos trabajos: ¿cómo se ha ido transformado la pesquisa etnográfica en los ultimos decenios? ¿Qué elementos caracterizan la pesquisa etnográfica aplicada en salud? Buscando reflexionar sobre estas cuestiones desarrollamos el artículo mediante dos sucesivos desdoblamientos: 1 el desarrollo del método etnográfico de pesquisa y su utilización en la pesquisa en salud; 2 los aspectos metodológicos de una pesquisa etnográfica realizada con ancianos en la ciudad de Fortaleza, estado de Ceará, Brasil, enfocando el interés sobre la observación participante.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[Ethnography]]></kwd>
<kwd lng="en"><![CDATA[Qualitative Research]]></kwd>
<kwd lng="en"><![CDATA[Participant Observation]]></kwd>
<kwd lng="en"><![CDATA[Public Health]]></kwd>
<kwd lng="pt"><![CDATA[Etnografia]]></kwd>
<kwd lng="pt"><![CDATA[Pesquisa qualitativa]]></kwd>
<kwd lng="pt"><![CDATA[Observação]]></kwd>
<kwd lng="pt"><![CDATA[Saúde pública]]></kwd>
<kwd lng="es"><![CDATA[Etnografía]]></kwd>
<kwd lng="es"><![CDATA[Investigación cualitativa]]></kwd>
<kwd lng="es"><![CDATA[Observación]]></kwd>
<kwd lng="es"><![CDATA[Salud pública]]></kwd>
</kwd-group>
</article-meta>
</front><body><![CDATA[ <p><font face="Verdana, Arial, Helvetica, sans-serif" size="4"><b><a name="_ednref1"></a>Ethnography:    use, potentialities and limits in health research</b></font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Etnografia:    uso, potencialidades e limites na pesquisa em sa&uacute;de</b></font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Etnografia:    uso, potencialidades y l&iacute;mites en la pesquisa en salud</b></font></p>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Andrea Caprara<sup>I,</sup><a href="#_edn1" title=""><sup>i</sup></a>;    Lucyla Paes Landim<sup>II</sup></b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><sup>I</sup>MD,    PhD in Anthropology, Assistant Professor of the Department of Public Health,    Ceará State University (UECE); Coordinator of the Humanities, Knowledge and    Health Practices Research Group (UECE/CNPq) &lt;<a href="mailto:caprara@uece.br">caprara@uece.br</a>&gt;    <br>   <sup>II</sup>Occupational Therapist, Master in Public Health at the Ceará State    University (UECE); FUNCAP grant-holder; Researcher of the Humanities, Knowledge    and Health Practices Research Group (UECE/CNPq); Preceptor of the II Regional    Territory, Fortaleza-CE. &lt;<a href="mailto:lucylapaes@uol.com.br">lucylapaes@uol.com.br</a>&gt;</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Translated by Philip&nbsp;Sidney    Pacheco Badiz    <br>   Translation from <a href="http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1414-32832008000200011&lng=en&nrm=iso&tlng=pt" target="_blank"><b>Interface    - Comunicação, Saúde, Educação</b>, Botucatu, v.12, n.25, p. 363 - 376, Abr./Jun.    2008</a>.</font></p>     <p>&nbsp;</p>     <p>&nbsp;</p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>ABSTRACT  </b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Ethnography is    used more and more often to study different subjects in health domain: the functioning    and evaluation of healthcare systems; epidemiological research; laboratorial    scientific research; biotechnology research; genetic research, among others.    Certain methodological questions arise from critical reading of these works:    How has ethnographic research evolved over the last few decades? What elements    characterize ethnographic research as applied to healthcare? This paper seeks    to reflect on these questions through two successive developments: 1. the evolution    of the ethnographic method and its use in research on health; 2. the methodological    aspects of an ethnographic study conducted with elderly people in the city of    Fortaleza, focusing on participant observation.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Key words:     </b>Ethnography; Qualitative Research; Participant Observation; Public    Health.</font></p> <hr size="1" noshade>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>RESUMO</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">O m&eacute;todo    etnogr&aacute;fico vem sendo crescentemente utilizado para estudar uma variedade    de temas na &aacute;rea da sa&uacute;de como: o funcionamento e avalia&ccedil;&atilde;o    do sistema sanit&aacute;rio; a investiga&ccedil;&atilde;o epidemiol&oacute;gica;    a pesquisa cient&iacute;fica de laborat&oacute;rio; a pesquisa biotecnol&oacute;gica;    a pesquisa gen&eacute;tica, entre outros. Isto nos leva a formular algumas perguntas    metodol&oacute;gicas com base na leitura desses trabalhos: como foi se transformando    a pesquisa etnogr&aacute;fica nos &uacute;ltimos dec&ecirc;nios? Quais elementos    caracterizam a pesquisa etnogr&aacute;fica aplicada em sa&uacute;de? &Eacute;    buscando refletir sobre estas quest&otilde;es que desenvolvemos o artigo mediante    dois sucessivos desdobramentos: 1 o desenvolvimento do m&eacute;todo etnogr&aacute;fico    de pesquisa e sua utiliza&ccedil;&atilde;o na pesquisa em sa&uacute;de; 2 os    aspectos metodol&oacute;gicos de uma pesquisa etnogr&aacute;fica realizada com    pessoas idosas na cidade de Fortaleza, focalizando o interesse sobre a observa&ccedil;&atilde;o    participante. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Palavras-chave</b>:    Etnografia. Pesquisa qualitativa. Observa&ccedil;&atilde;o. Sa&uacute;de p&uacute;blica.</font></p> <hr size="1" noshade>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>RESUMEN</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">El m&eacute;todo    etnogr&aacute;fico viene siendo crecidamente utilizado para estudiar una variedad    de temas en el &aacute;rea de la salud como: el funcionamento y evaluaci&oacute;n    del sistema sanitario; la investigaci&oacute;n epidemiol&oacute;gica; la pesquisa    cient&iacute;fica de laboratorio; la pesquisa biotecnol&oacute;gica; la pesquisa    gen&eacute;tica, entre otros. Esto nos lleva a formular algunas preguntas metodol&oacute;gicas    a partir de la lectura de estos trabajos: &iquest;c&oacute;mo se ha ido transformado    la pesquisa etnogr&aacute;fica en los ultimos decenios? &iquest;Qu&eacute; elementos    caracterizan la pesquisa etnogr&aacute;fica aplicada en salud? Buscando reflexionar    sobre estas cuestiones desarrollamos el art&iacute;culo mediante dos sucesivos    desdoblamientos: 1 el desarrollo del m&eacute;todo etnogr&aacute;fico de pesquisa    y su utilizaci&oacute;n en la pesquisa en salud; 2 los aspectos metodol&oacute;gicos    de una pesquisa etnogr&aacute;fica realizada con ancianos en la ciudad de Fortaleza,    estado de Cear&aacute;, Brasil, enfocando el inter&eacute;s sobre la observaci&oacute;n    participante. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><b>Palabras-clave</b>:    Etnograf&iacute;a. Investigaci&oacute;n cualitativa. Observaci&oacute;n. Salud    p&uacute;blica.</font></p> <hr size="1" noshade>     <p>&nbsp;</p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>INTRODUCTION</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> In the last decade,    research on health has been accompanied by a growing interest in the use of    qualitative methods and its research instruments applied throughout the 20<sup>th</sup>    century by social sciences and in anthropology in particular, in the study of    other cultural groups. This interest is attributed to a number of reasons, such    as the importance currently given to national healthcare policies regarding    the qualitative dimension of the healthcare services offered to citizens, placing    a growing need on the introduction of research and evaluation instruments focused    on valuing the users' perception (Gomes et al, 1999). Thus, though somewhat    strange to the tradition of research on health and healthcare, the methods of    qualitative research assume particular relevance in reference to such works.    </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> Within this theoretical-methodological    framework, the ethnographic method has been used by several authors to study    a variety of themes in the health area, from the functioning of the health system,    through the evaluation of the quality of healthcare services from the users'perspective    (Andrade &amp; Vaitsman, 2002; Atkinson, 1993), to the doctor-patient relationship    and the teaching of medicine (Nunes, 1993; Menezes, 2001; Bonet, 2004; Nations    &amp; Gomes, 2007); evaluation of the Family Health Program (<i>Programa de    Saúde da Família</i>) (Trad et al, 2001); interpretations and practices of the    population (Killinger et al, 2000; Rego et al, 2002; Iriart &amp; Andrade, 2002;    Nations &amp; Nuto 2002; Rodrigues &amp; Caroso, 1998; Souza, 1998; Alves, 1998);    epidemiological surveys (Almeida Filho et al, unpublished); even themes like    laboratorial scientific research (Latour &amp; Woolgar, 1997); biotechnological    research (Rabinow, 1999; Rabinow, 1996); genetic research (Bibeau, 2004); discussions    concerning the practices of transplants in Japan (Lock, 1995) and others that    currently compose the wide field of public health (Paim &amp; Almeida Filho,    1998). </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Certain methodological    questions arise from critical reading of these works: How has ethnographic research    evolved over the last few decades? What elements characterize ethnographic research    as applied to health and healthcare? Can a study based exclusively on focal    groups or open interviews, with no research process of careful observation of    the practices performed be defined as ethnographic (Brink &amp; Edgecombe, 2003)?    This last question recalls an article by Trad et al (2001), who presented an    ethnographic study where data collection basically occurred in focal groups.    It is pertinent to ask whether the recent and growing use of ethnography in    research on health would not almost characterize a distortion of its original    premises, configuring what could be termed as ethnographic-<i>like</i> observation.</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It was in seeking    responses to such questions that we decided to develop this article, aimed at    reflecting through two successive developments: 1. in the first part, after    a brief analysis of the principal debates that marked the development of ethnography    in anthropology, we sought to analyze how the ethnographic approach is currently    used by diverse authors in research on health and healthcare;  2. and in the    second part, we present the methodological aspects of an ethnographic study    conducted with elderly people in the city of Fortaleza, focusing on participant    observation and recording in a field diary. The study concerned was conducted    in a city neighborhood and investigated how elderly individuals who frequented    groups for the elderly perceived their own health and how they took care of    themselves in their daily experiences. </font></p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>The ethnographic    research method: reflecting on its development</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">To approach the    development of the ethnographic method in the health area, it is first necessary    to reflect on the use of qualitative methods in public health. Thus, as the    introduction affirmed, over the last few decades, a consistent growth in publications    in the health area has occurred involving research using qualitative methods    (<b>Meyer, </b>2000; Jones &amp; Hunter, 1995; Pope &amp; Mays, 2000).    Among the themes elaborated, studies concerning the experience of patients with    chronic diseases, research regarding the organization of healthcare services    and the humanization of attendance, working in multidisciplinary teams were    all observed. The Brazilian literature also presents a sizable bibliographic    production describing the use of qualitative methods in public health (Minayo    &amp; Minayo-Goméz, 2003; Almeida Filho, 2003). </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">When we speak about    qualitative methods, in reality this concerns an extensive range of research    methods aimed at data collection regarding the "social universe" (Pope &amp;    Mays, 2000). This is why they demand, on the part of the researcher, a trajectory    of exploration and interpretation of data originating from several sources.    The logic of qualitative research is often of the inductive rather than deductive    type and consists of describing people and groups in specific situations. Qualitative    research seeks to understand meanings, experiences and is often flexible, dynamic,    such that the methods and aspects related to the study design can be modified,    in part, as new information is collected. The analysis and interpretation of    the data change over time as the researcher adds new elements and improves his    or her understanding of the context studied, a common fact in ethnographic studies    (Rosaldo, 1993). Thus it can be affirmed that the process is not linear, not    sequential; moreover, good qualitative research also seeks to answer well-formulated    questions. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In synthesis, numerous    authors agree in identifying three strategies of data collection that characterize    qualitative methods: 1) face-to-face interviews, which in turn can be semistructured,    open, in-depth and/or life stories; 2) group interviews and/or focal groups;    3) direct observation of human life, participating in social and cultural events    with people in their life situations (direct and/or participant observation);    and, as a fourth element, it is also worth noting data collection in written    documents (Patton, 1987). The data collected are then organized according to    major themes, categories, similar cases, and their analysis consists in the    constant comparison of the elements that emerge in the diverse interviews and    observations, seeking common elements and possible differences. Particular attention    is paid to the semantics of the phrases used, the transcription of the final    text of phrases originating from these interviews and the thematic organization.    Data analysis is not limited to predefined categories. The phenomenon cannot    be understood outside of its context, which is why meaning emerges from the    relationship with other signs and in anthropology, meaning is always culturally    constructed: "nothing is what is seems to be" (Banyai, 2002).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">These are the characteristics    of qualitative research that are at the center of the debate between the scientific    community and society, influencing the development and application of qualitative    methods in research, including the ethnographic approach, in a wide range of    sectors and institutions, such as economy and communication. In the field of    public health, the development of policies and forms of socio-sanitary organization    (information systems, demand analysis, services evaluation) has enriched the    debate in a field traditionally marked by epidemiology linked to quantitative    research methods. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The second reason    refers to the changes that have occurred in anthropology, principally in the    last few decades, through the specific attention of researchers oriented toward    their own western societies. The shift in attention from the tradition task    of studying "primitive" societies to cultural analysis of the society to which    you belong produces a series of central methodological questions, such as reflection    regarding the object, context and the very instruments of anthropological research    (Latour &amp; Wolgar, 1997; Rabinow, 1996). This is a reflexive change that    has illuminated the relativity of definitions, including those of the individual,    society and identity, centering the discourse on the relational and linguistic    nature of the cultural resources constructed and used by people (Benini &amp;    Naclerio, 2004). </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The third reason    is linked to the historical trajectory that marks the development of human sciences    as opposed to natural sciences. For the first few decades of the 20<sup>th</sup>    century, anthropology was characterized by a certain "biologicism", together    with the development of positivism in the biomedical sciences. In successive    stages, anthropologists began to counter the dominant scientific ideologies    regarding health, disease and the body, with the culturally constructed character    of these concepts, seeking to understand the forms through which individuals    express and interpret pain and suffering. In the last few decades, growing interest    in understanding the cultural construction of health and disease elaborated    by different cultural groups has emerged in research on public health, which    has been studied through ethnographic research. Thus, an interest on behalf    of researchers in the health area concerning the individual, familial and cultural    experience of disease was stimulated, principally through the use of qualitative    methods (Wiklund et al, 2002; Souza, 1998; Nations &amp; Nuto 2002; Rodrigues    &amp; Caroso, 1998; Caprara, 1998).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The investigation    method of choice in anthropology is ethnography, considered by Hammersley &amp;    Atkinson (1994) as the most basic form of social investigation that works with    an ample array of information sources. By ethnographic method, we mean a ground    level research activity, for prolonged periods of time, in direct contact with    the object of study, followed by the systematization of the experience in a    text format (Fabietti &amp; Remotti, 1997). Besides the long period on the ground,    ethnographic research is not an empirical space in which an anthropological    theory is applied or evaluated. It is an activity during which the theoretical    knowledge is constructed together with data collection (Pizza, 2005). Thus,    it is not only a research method, but a process conducted by sensitive reflection,    taking into account the field experience itself together with the people who    the anthropologist is working with (Geertz, 1989). According to Cardoso de Oliveira    (2000: 24), this makes the "semantic horizons involved - that of the researcher    and the native - open up to each other in a way that transforms the <i>confrontation</i>    into a true ‘ethnographic encounter'". According to the author, the work of    the anthropologist consists of looking, listening and writing. This last aspect    cannot be left out or neglected by the researcher, such that "when penetrating    forms of life that are strange to the researcher, the living experience that    these begin to take on fulfills a strategic function in the act of elaborating    the text, since this living experience - only attained by participant observation,    ‘being there' - is evoked during the entire phase of interpretation of the ethnographic    material in the process of its inscription in the discourse of the discipline"    (Cardoso Oliveira, 2000:34). </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Initially, during    the foundation of social sciences, ethnography was considered to be the simple    collection of data to represent the authenticity of a culture. The researcher    did not explain how these data had been collected, how the field work had been    developed, or the theoretical presuppositions that oriented them. According    to Clifford (2002), ethnographs were not always written by anthropologists and    prior to the end of the 19<sup>th</sup> century, the ethnographer and anthropologist    were distinct actors. It was Boas and Malinowski who identified ethnography    with the social investigation method characteristic of anthropology. These two    authors lived at the same time and both prioritized field work and participant    observation as primordial methods of ethnographic research (Laplantine, 2001).</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Malinowski innovated    the way that ethnography was conducted by remaining for long periods in the    field, living with the natives, which allowed him an in-depth analysis of the    cultures he studied (Durham, 2004). Participant observation occupies a central    place in his investigation method and he suggested certain principals and methods    that the ethnographer should adopt to accomplish the task: live intimately with    the natives; gather diversified information regarding the same fact; gather    a large quantity of data concerning different facts and systemize these in synoptic    tables in order to make them comprehensible to everyone (Malinowski, 1986).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Great importance    is conferred to the description of field work and how the process of insertion,    observation and the collection of information occurs on the part of the ethnographer,    remembering that "in ethnography, the distance between the raw material of information    (&#133;) and the presentation of the final results is frequently enormous" (Malinowski,    1986). It is in this sense that Geertz (2000), founder of Interpretive Anthropology,    the current affiliated with hermeneutics, refers to "being there", in the field,    and "being here", in the office. It is the introduction of this detailed report    of the vicissitudes that the ethnographer goes through, together with a full    and passionate description of that know as "<i>the imponderables of real life</i>",    the subtle daily facts that are rich in meaning, such as caring for the body,    eating habits, the tone of conversations and social life, friendship, sympathy    or aversion between the people and others, that will "create, for the reader,    a living human image of a people completely different from ourselves" (Durham,    1986:9).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This aspect of    the living report of the ethnographic discourse is highly emphasized by Malinowski    (1986) and is determined as fundamental for the posterior development of ethnography.    As Clifford (2002:21) highlights: "Ethnography is, from start to finish, immersed    in the discourse. This discourse includes, at the very least, a translation    of the experience in written form". For Geertz (1989), the text is of great    importance, since it is in the form of the text that the interpretation, which    can be multiple, occurs, since it is inherent to text to be open to interpretations    as different as the readers and their points of view, visions and conceptions    of the world. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This second methodological    form, to which Geertz adheres, acquired greater relevance from the 1960s onwards,    in which greater importance is given to an in-depth analysis of specific phenomena    rather than trying to identify generalities (Geertz 1993). At that time, a series    of interpretive theories were postulated interested in studying the social structure/human    relations; social rules/forms of communication; things in common/differences,    and other themes. Geertz's ideas permitted the differentiation between systematic    studies that analyzed a culture as a system of relationships and studies of    processual analysis, which determined the importance of life stories, concrete    case studies, which Geertz denominated "thick description". </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Nowadays, besides    studies concerning global policies and culture (Appadurai, 1996) and epistemological    critiques of structural theory in defense of a practical rationality (Obeyesekere,    1997; Da Silva, 2002), we must also consider that ethnographic research is understood    as more of a dialogue between the interpretative constructions of the researcher    and the people studied (Clifford &amp; Marcus, 1986; Rabinow, 1996). With the    dialogical model, the "pure objectivity" of the ethnographer is abandoned and    a polyphonic model is developed, based on the dialogue between the ethnographer    and the person interviewed, including negotiation concerning the meanings of    the experiences of the subjects in the field (Clifford &amp; Marcus, 1986).    Thus, the results are never definitive. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This model is also    proposed by Renato Rosaldo (1993), who criticizes the Weberian concept of <i>passionate    distance</i>, introducing the concept of <i>positioned subject</i>. Rosaldo    suggests that the researcher has to explore the subjects of their research from    a given position, which he calls the <i><i>repositioned subject</i>. The researcher    begins with a series of questions that are modified during the process of the    research. For example, Rosaldo's own ethnographic experience with the Ilongot,    head-hunters in the Philippines, and the anger that group members felt after    the death of someone in the family. In the position of researcher, Rosaldo had    difficulty in understanding this rage and this emotion as the principal motor    of the hunt. The experience of the death of his wife in an accident led him    to the theme and the analysis of anger within mourning, analyzing it in a completely    different way. His personal experience served as a vehicle so that the anger    of the Ilogont was more accessible to the reader's understanding. In this sense,    a criticism of previous sociological and ethnographic studies was established.    </i></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"><i>Taking the    example of studies concerning death (death rituals), </i>Rosaldo (1993) affirms    that authors who touch on this theme while eliminating the intense emotions,    not only distort the descriptions, but also eliminate important analysis variables.    Thus, he criticizes studies concerning death in which the researcher remains    in a position of detached observer. In so doing, he emphasizes the researcher    who constantly repositions themselves as the "<i>positioned subject</i>".</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The concept of    position refers to how the researcher's life experience can facilitate or inhibit    the study of specific types of problems, such as their age, sex, etc. Given    that culture is linked to power, the researcher has to question themselves,    at the onset of their work, concerning the social position that they occupy    and that of the interviewees. For example: does the person being interviewed    speak from a position of power or subordination? What kind of experience do    they have? What are the complex forms that constitute their social identity?</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">It is in this sense    that Geertz (1989) states that a continuous tension has to exist between scientific    analysis and the experiences of daily life. The term that most reflects this    tension between participation and detached observation is participant observation,    which expresses a paradox: the first term (participant) expresses emotional    involvement; the second term (observation) expresses distance. James Clifford    (2202) tried to overcome this paradox by defining participant observation as    a dialectic between experience and interpretation. A continuous passage exists    between the "internal", the interpretation, the analysis of the facts, and the    "external", the wider context: "understood literally, participant observation    is a paradoxical and deceitful formula, but it can be considered seriously if    reformulated in hermeneutic terms, as a dialectic between experience and interpretation"    (Clifford, 2002:33). In this sense, it is necessary to understand the meaning    of the experience as a process of knowledge and not simply as personal experience    (Fabietti, 1999). </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">This interest in    studying specific phenomena encounters its expression in studies of subjective    experience. Life stories become important methods and are incorporated in public    health studies (Van Manen, 1990, 2002; Alencar, 2006). Therefore, modern ethnography    provides space for the ethnographer's subjectivity, the use of the first person    in ethnographic texts, the use of self-reflective considerations. This produces    self-reflection among the members of the group studied. </font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the last decade,    anthropology has produced another change through specific attention of anthropologists    oriented toward their own western societies. Rabinow (1996) and Latour &amp;    Woolgar (1997) innovated ethnography by looking at the way that science produces    its results. This shift in attention from the tradition task of studying "primitive"    societies to cultural analysis of the society to which the researcher belongs    produced a series of central methodological questions, involving reflection    concerning the object, context and the very instruments of anthropological research.     </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The first question    was raised by Claude Lévi-Strauss (1986), who entitled one of his books "The    distanced look". A researcher who observes his own society has greater difficulty    in determining the cultural specificities in relation to an external observer.    The second aspect refers to the way scientific practices are observed. In his    recent book on genetics research, Gilles Bibeau (2004) identifies two groups    of researchers: the first closely analyzing the spaces of the production of    scientific thought. For Bibeau, these studies appear reductionists, especially    those that approximated the style of Bruno Latour, who mainly analyzes the processes    of the construction of scientific thought. A second group of researchers who    study scientific processes within a wider vision that analyzes not only life    in the laboratory, but also the production of inventions through their copyrights    and the market, with its alliances, conflicts and with special attention to    what is referred to as the bioindustrial actionist market. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In the second part    of this article, we discuss the methodological aspects regarding participant    observation from recordings in a field diary and the research report of an ethnographic    study conducted with elderly people in the city of Fortaleza by the coauthor    of this work.  </font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Observe, participate,    interpret: pathways of an ethnographic study</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Paes Landim (2004)    conducted an ethnographic study, particularly influenced by the interpretive    anthropology of Geertz, aimed at investigating how elderly individuals in an    unfavorable economic situation and who frequented groups for the elderly, perceived    their own health and how they took care of themselves in their daily lives.    The study was approved by the Ethics in Research Committee of the Ceará State    University (<i>Universidade Estadual de Ceará</i>, UECE).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">From this perspective,    great importance is conferred to the observation of events, rituals, which reveal    elements or aspects regarding the rules, the culture of the group. Therefore,    the study design made use of the beneficial dialogue between the social sciences    and the areas of health and healthcare, specifically anthropology, which, as    Durham (2004) stated, presents provocative and stimulating material for rethinking    social reality. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The field research    was developed in Fortaleza, from January 2003 to February 2004, with a group    of elderly individuals from the Luiza Távora Community Center, located in the    Vicente Pinzón neighborhood. This neighborhood, the context of the study, possesses    a population of 39,551 people, among whom 2,371 are 60 years-old or over. The    number of literate individuals totals 28,757 and among those who are 60 years-old    or over, the total is 1,423 (Brazilian Census Bureau - IBGE, 2000).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">However, these    data are insufficient to contextualize the neighborhood. A neighborhood, besides    retaining historical, esthetic, topographical, socioprofessional and other characteristics,    is also a place where: "the space/time relationship is more favorable to an    actor who desires to walk through it on foot, upon leaving his home. Consequently,    it is a piece of the city permeated by a limit distinguishing the private space    from the public space: it is the result of a walk, the succession of steps on    a sidewalk, little by little imbued with meaning due to its link with the residence"    (Certeau et al, 2003: 41). It is in this sense that it becomes understandable    what is revealed by the slow gait of the elderly who freely walk through the    streets, alleys and side streets of the neighborhood they actively helped to    construct. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Conducting an ethnographic    study presupposes a period of living with a group that you want to get to know.    Every investigation involves one or more trips to the field before the more    intensive work begins, evaluating the situation in which you will be working,    seeking: "to foresee the details of the initial impact of the research, that    is, how to present it, how to present yourself, who to present yourself to,    through whom, with whom should you establish your initial contacts" (Minayo,    2000:103). This moment is recorded in the researcher's field diary: </font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I went to meet    the group. Some of them were waiting for the coordinator seated in plastic chairs    on the veranda in front of the hall where the group activities took place and    others were in the yard in the shadow of a dense, leafy tree. I complimented    them, looked for a chair and sat down in one of those that were on the veranda,    better protected from the sun. I looked over the group. It consisted basically    of women and a few men. I counted seventy people. (<i>I felt that when I arrived,    all of them looked at me, a little curious. I noted that I was well received    on "first impression" and that this was reciprocal</i>)" (Paes Landim, 2004).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Another extract    portrays this initial moment of the researcher entering the field and indicates    that the first incursions into the group that a researcher wants to study are    characterized by the adoption of strategies of acceptance, so common and necessary    to conduct research work using the ethnographic method: </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2"> "At 9 o'clock    I follow the coordinator to the patio and to the large room where the elderly    people are gathered. The sun is strong, it's hot. Like the last time that I    was with the group, they are all sitting in plastic chairs in the shadow of    two tall, leafy almond trees in the middle of the patio; others are seated in    the shadow of the veranda. I perceive that the people recognize me. I say good    morning to everyone and sit with them. The people who I talked more directly    to the last time welcome me with a wave. I am happy to see them again" (Paes    Landim, 2004).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The field diary    is the most basic instrument for the researcher who is conducting an ethnography.    It is a personal document and in it we write observations, experiences, feelings,    sensations, even subjective insights; however, the image of a diary inspired    by the works of the first anthropologists of a hard cover notebook, manuscript,    is being surpassed by the growing use of laptops/notebooks "with the conditions    to support sophisticated programs for receiving and managing qualitative data"    (Víctora et al, 2001: 73). Even when using an electronic field diary, the researcher    should maintain the function of this instrument, which is to record as faithfully    and in as much detail as possible each trip to the field: "often it is the information    in the field diary that provides the information to analyze the data collected    by other means. It should maintain the logic of a travel diary, in which you    write every day without restrictions" (ibidem).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Entering into the    field is a moment rich in subtle significance that requires care and empathy    on the part of the researcher. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">On the first day,    I chatted to some people who were seated beside me. I heard stories of love,    stories of disease, I saw people chatting loudly, smiling, being quiet, praying,    dancing, eating and, eventually, leaving, though not before (many of them I    didn't yet know by name) hugging me, or kissing me, or shaking my hand and welcoming    me. No unfamiliarity, rather consideration. These people accepted my presence    in the group with simplicity and spontaneity and, because I had been presented    as a researcher, with a certain curiosity (Paes Landim, 2004).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Once accepted by    the group, the researcher can achieve participant observation, which necessarily    implies a social relationship between the researcher and the researched. The    quality of the data obtained depends to a great extent on how this relationship    is established. For Cardoso de Oliveira (2000), true interaction between the    researcher and the informant occurs when the latter assumes the condition of    interlocutor. Thus, it is possible to maintain a dialogical relationship of    proximity and trust, based on ethical principals. It is important that the research    report clarifies how this came about: </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I began to attend    the group meetings once a week and participate in the activities developed,    such as the moment of prayer, the body work, the forró &#91;popular regional dance&#93;,    and others. In a short period, my presence became part of the group scenery.    The elderly people and the coordinator developed a reciprocal relationship of    trust and affection with me. However, body contact was intense, especially with    the elderly people. I was literally hugged by seventy people every time I attended    the group. And I returned the hugs with the same intensity. However, the affectionate    reciprocity did not dissolve my alterity, present independent of the desire    of the researcher, as Zaluar would say, in the gestures, in the possession of    objects like a recorder, in my hard cover red agenda… Rather, this reciprocity    was positive and based on a relation of trust that was being constructed in    the field work (Paes Landim, 2004).  </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">For James Clifford    (2002:20), the ethnographic field work "remains as a notably sensitive method.    Participant observation obliges its practitioners to experiment, both in physical    and intellectual terms, the vicissitudes of the translation. (&#133;); as a means    of producing knowledge from intense intersubjective involvement, the practice    of ethnography maintains a certain exemplary status".  </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Since I participated    up to the end of group's meetings, which usually ended around midday, I ended    up establishing a routine of giving lifts to some people who lived along my    route. I also accepted invitations for coffee in some homes, invitations always    accompanied by "my home is simple, but you'd be very welcome" or "it's a poor    man's home, there's nothing there, but it has a big heart" (confirming DaMatta    (2000) concerning our hospitality). And so I bonded with these people. I got    to know the neighborhood better and already knew how to locate their homes (Paes    Landim, 2004).</font></p>     ]]></body>
<body><![CDATA[<p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Permanence in the    field demands that you reflect on the bond in the relationship between the researcher    and the researched, which always involves a high degree of subjectivity. This    is another delicate moment for the researcher who is conducting an ethnography    when it is necessary to make a profound study of the subjects and, concomitant    with participant observation, make use of an in-depth interview and/or life    story. How do you select key informants in a group? Who should you interview    and/or whose life story should you record? This requires some type of criterion    and often poses a dilemma for the researcher who is conducting an ethnography.    </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Paes Landim (2004)    used as a reference, Éclea Bosi, who reports in her text: "The principal support    for my method of approach was the formation of a bond of friendship and trust    with the reminiscers. This bond does not only result in the spontaneous sympathy    that developed during the research, but also in the maturing of those who desire    to understand their own life revealed by the subject" (Bosi, 1994: 37).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">I remembered the    name of Liberalina from the first moment we were formally introduced. Her gracious    appearance, tiny, always wearing a blue crochet hat that, I later learned, she    made herself; she caught my attention on the first day of observation. The empathy    was reciprocal and during my incursions in the field, from conversations between    one group activity and the next, from lifts at midday, we established a relationship    of affectionate trust. Liberalina, 86 years-old, was an assiduous participant    in the group. Her slim body had an impressive readiness, in my eyes, for movement.    She actively participated in the body work, dancing, games, dramatizations,    proposed by the group coordinator (Paes Landim, 2004).                  </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">In this moment,    a series of questions arise regarding the how to understand the reality that    presents itself and what theoretical tools you can count on. More than ever,    the following reading of Geertz makes sense: "What the ethnographer faces, in    fact - except when the researcher is following more automated routines of data    collection - is a multiplicity of complex conceptual structures, many of them    overlapping or tied to one another, which are simultaneously strange, irregular    and unexplained, and which the researcher has to first learn somehow and then    present. (&#133;). Doing an ethnography is like trying to read in the sense of    constructing a reading - a strange manuscript, full of ellipses, incoherencies,    doubtful amendments and biased comments, discourses not like conventional signs    of sound, but with transitory examples of modeled behavior" (Geertz, 1989:7).    </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">At times in the    field, an intense activities exchange of information occurred. The informal    chats that I maintained with the people began revealing to me the universe in    which they lived, what they thought, what they did in their daily routine, and    many of the questions I had put to myself were answered during participant observation    (Paes Landim, 2004).</font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The participant    observation conducted with the group revealed that the limits attributed to    the elderly are not defined by them, rather by others, generally much younger,    who try to dismiss the power of those who are living through old age. The ethnographic    study shows that these people are in constant movement, seeking to overcome    the limitations imposed by the hard conditions of the existence in which they    have lived since infancy and that have perpetuated throughout their lives: working    during infancy, hunger, privations, the absence of studying, the absence of    honestly valued paid work, the absence of adequate healthcare, dependence on    state assistance. The caring for themselves observed on a daily basis revealed    a series of daily life tactics of medicinal, dietary and bodily care and the    development of new knowledge, such as craftwork and the return to studying,    and the intense participation in elderly groups and, prayer groups that contributed    to maintaining the sociability, autonomy, interest in life and new projects    that directly influenced the health and well-being of these elderly people.    </font></p>     <p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>Conclusion     </b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">The article seeks    to open up the debate concerning ethnographic research by showing how it has    been transformed over the last few decades and how it is currently being used    to study a variety of themes in the areas of health and healthcare. The recent    and growing use of ethnography in research on health should provide better understanding    of the issues studied; however, many of these studies are not founded on careful    observation of the practices performed. It is pertinent to ask whether the recent    and growing use of ethnography in research on health would not almost characterize    a distortion of its original premises, configuring what could be termed as ethnographic-<i>like</i>    observation. It is understood that this could be occurring as a consequence    of certain difficulties currently faced by researchers, including the short    time periods given by postgraduate programs and by research support agencies,    as well as by the difficulties inherent to the method that demands prior training    of the researcher and a familiarity with the classical texts of anthropology,    readings of research reports and field diaries and, of great importance, the    capacity to write. Ethical questions are also current for the researcher who    proposes to make use of ethnography. When entering a group or institution to    conduct research with this method, the researcher begins to watch, listen and    write everything that he perceives as important to elucidate the object of study.    How should you obtain free, informed consent from all the subjects within the    field of the research? How should you enter the homes of people, get to know    their families, the way they live? And in institutions, like those of healthcare    services? These are but some of the ethical questions raised and that researchers    who seek out this field of study need to formulate and balance. </font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">We believe that    despite the profound transformations produced, the principal element that still    characterizes ethnographic research today is founded on the careful observation    of the practices performed, in a continuous tension between scientific analysis    and life experiences. </font></p>     ]]></body>
<body><![CDATA[<p>&nbsp;</p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="3"><b>COLLABORATORS&nbsp;</b></font></p>     <p><font face="Verdana, Arial, Helvetica, sans-serif" size="2">Andrea Caprara    was responsible for the article's conception and the development of the introduction    and first part. Lucyla Paes Landim participated in the conception, collection    and interpretation of the research presented in the second part. </font></p>     <p>&nbsp;</p>     <p> <b><span style='font-family:Verdana'>REFERENCES</span></b></p>     <!-- ref --><p> ALENCAR, R. Viver com seqüelas das funções orais decorrentes do câncer de    boca: histórias de vida. 2006. Dissertação (Mestrado) - Curso de Mestrado Acadêmico    em Saúde Pública, Universidade Estadual do Ceará, Fortaleza. 2006.    </p>     <!-- ref --><p> ALMEIDA FILHO, N. Integração metodológica na pesquisa em saúde: nota crítica    sobre a dicotomia quantitativo-qualitativo. 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