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Interface - Comunicação, Saúde, Educação

Print version ISSN 1414-3283

Abstract

ZUCCO, Luciana Patrícia  and  MINAYO, Maria Cecília de Souza. Female sexuality in magazines. Interface (Botucatu) [online]. 2010, vol.5Selected edition, pp. 0-0. ISSN 1414-3283.

This paper results from an investigation on the discourse of female sexuality carried by women's magazines in the years 2005 and 2006. 'Claudia' and 'Mulher dia-a-dia' were the documents analyzed through a qualitative investigative approach. The data construction was undertaken through critical discourse analysis, and female sexuality was approached from a constructivist perspective. The main results showed that the discursive conventions present in the reports gave shape to dual positions on contemporary Western sexual dynamics, such as: adoption of symmetrical sexual practices versus continuation of asymmetrical sexual practices; female sexual autonomy versus female sexual dependency; activeness versus passiveness; female pleasure versus male pleasure. Thus, we argue that sexuality remains doubly informed by hegemonic standards in force within society.

Keywords : Female sexuality; Media; Discourse; Periodicals.

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