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Interface - Comunicação, Saúde, Educação

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Abstract

LEFEVRE, Fernando  and  LEFEVRE, Ana Maria Cavalcanti. The Collective Subject that speaks.Translated byCauê Cardoso Polla. Interface (Botucatu) [online]. 2007, vol.3Selected edition, pp. 0-0. ISSN 1414-3283.

This paper discusses the Discourse of the Collective Subject as a qualitative-quantitative proposal for opinion polling or research on social representations. The authors propose the presentation of collective opinion in research as an empirical variable of qualitative and quantitative nature. This is achieved by introducing a subject of discourse, who is individual and collective at the same time. This empowers the speaker to express him or herself directly, without the intervention of the researcher's meta-discourse and avoids converting opinion in a mere quantitative variable, mutilating its essentially discursive nature.

Keywords : discourse of the collective subject; methodology; qualitative research; social representations.

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