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Horizontes Antropológicos

versión impresa ISSN 0104-7183


LEITAO, Débora Krischke. We, the others: construction of the exotic and consumption of brazilian fashion in France.Traducido porLetícia Maria Costa da Nóbrega Cesarino. Horiz.antropol. [online]. 2008, vol.4Selected edition, pp. 0-0. ISSN 0104-7183.

This article discusses the consumption of Brazilian products - especially fashion and clothing - in France as a way of consuming the exotic. Drawing on ten months of fieldwork in France, I engage data collected there with my experience from previous research carried out in Brazil. Firstly, this article discusses exoticism, a topic that invariably broaches a debate about identity and alterity. Then, some particularities of "consuming the other" in French discourses about Brazilian products are analyzed. Finally, I conclude that the construction of Brazilian fashion as exoticism is simultaneously situated in the French imaginary about the Brazilian other and in the very Brazilian production of garment fashion.

Palabras clave : consumption; fashion; exoticism; alterity.

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