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Horizontes Antropológicos

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LEITAO, Débora Krischke. We, the others: construction of the exotic and consumption of brazilian fashion in France.Translated byLetícia Maria Costa da Nóbrega Cesarino. Horiz.antropol. [online]. 2008, vol.4Selected edition, pp. 0-0. ISSN 0104-7183.

This article discusses the consumption of Brazilian products - especially fashion and clothing - in France as a way of consuming the exotic. Drawing on ten months of fieldwork in France, I engage data collected there with my experience from previous research carried out in Brazil. Firstly, this article discusses exoticism, a topic that invariably broaches a debate about identity and alterity. Then, some particularities of "consuming the other" in French discourses about Brazilian products are analyzed. Finally, I conclude that the construction of Brazilian fashion as exoticism is simultaneously situated in the French imaginary about the Brazilian other and in the very Brazilian production of garment fashion.

Keywords : consumption; fashion; exoticism; alterity.

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