Novos Estudos - CEBRAP
Print version ISSN 0101-3300
COSTA, Sérgio. Easy Loving: romanticism and consumerism in late modernity.Translated byAnthony Doyle. Novos estud. - CEBRAP [online]. 2005, vol.1Selected edition, pp. 0-0. ISSN 0101-3300.
This article discusses the relations between the economy and love in contemporary complex societies. The author recovers an interpretation of romantic love as a private form of communication that makes lovers stand out in and from their surroundings. In this sense, what defines amorous interaction is not the consumption of romantic rituals, as suggested by cultural studies, but the singular sense that lovers attribute to their own relationships and shared activities.
Keywords : amorous relationships; love and capitalism; late modernity; critical theory.